AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE

15. 12. 2025 | 1 min read Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis.

BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?

2. 12. 2025 | 3 min read Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters Shopping holidays are a global phenomenon that have now shifted greatly into online shopping events. Originally a promotional, volume-driving tool, the shopping holiday became a critical growth driver for e-commerce sites like Amazon and Alibaba, which began the 11/11 Singles’ Day in China, especially when times were good, interest rates were low and the name of the game was outselling the competition.

YEAR-END IN E-COMMERCE: WHEN CAMPAIGNS WORK BUT BUSINESS DOESN’T KEEP UP

11. 11. 2025 | 7 min read The last quarter of the year determines the success of most e-shops. While a record-breaking season can bring in up to 80% of the year's sales, any mistake in the campaign, logistics or preparation can mean millions lost, warns performance advertising expert Honza Bartoš.

CONSUMERS GET A HEAD START ON HOLIDAY SHOPPING

21. 10. 2025 | 1 min read 65% of US adults plan to begin their holiday shopping before Black Friday this year, according to data from McKinsey & Company.

30% OF SHOPPERS WILL REDUCE SPENDING THIS BLACK FRIDAY/CYBER MONDAY

3. 9. 2025 | 2 min read Wunderkind's survey shows that most consumers plan to take a more strategic approach this holiday season.

TRENDS THAT HAVE INFLUENCED MARKETING IN THE CZECH MARKET THIS YEAR

30. 12. 2024 | 9 min read We bring you an overview of the most important trends that influenced marketing in the domestic market this year.

STUDY USA: SHOPPING HOLIDAYS, SALES EVENTS KEY FOR CONSUMERS

21. 9. 2024 | 2 min read Nearly three-quarters of consumers are planning to take advantage of Black Friday and Cyber Monday this year.

THE BEST TIME TO START THE CHRISTMAS CAMPAIGN IS ON BLACK FRIDAY

7. 11. 2023 | 1 min read Christmas campaigns start a few days earlier every year. However, according to a poll conducted by Broadcasting+Cable SmartBrief, the best time to start a Christmas advertising campaign is Black Friday.