SIX CZECH COMMERCIALS THAT, ACCORDING TO RESEARCH, WERE SUCCESSFUL. WHAT DO THEY HAVE IN COMMON?

8. 7. 2026 | 6 min read Humour, emotion, empathy and original ideas are the key factors determining which adverts resonate most strongly in the Czech Republic. This is the finding of a study by Ipsos, which analysed 60 campaigns from 2025, focusing on their creative impact and their connection with consumers.

TROJAN, ČERMÁK, KOTEK AND MORE: CZECH ACTORS BRING CHARISMA, HUMOUR AND AUTHORITY TO TELEVISION ADVERTISING

2. 7. 2026 | 8 min read Celebrities are a powerful draw in advertising, and actors are particularly effective. Which actors are favourites with brands, and which of their adverts have proved the most successful?

USING ELECTION NIGHT VIEWING HABITS TO MAKE A RETAIL MESSAGE FEEL LIKE ENTERTAINMENT

24. 2. 2026 This campaign connected Bauhaus’s retail messaging to a major national television event. In Finland, municipal and regional elections feature hours-long results TV programmes that track vote counting as results come in. Bauhaus (a major home improvement retailer) partnered with the biggest national broadcaster, Sanoma, to create branded entertainment within this format, using “price” as the central theme.

JINGLE IS STILL ONE OF THE BRAND’S STRONGEST ASSETS

13. 9. 2024 | 4 min read It's not just the logo that's a brand's differentiating asset, the jingle is still one of its strongest, according to new research.