RITSON’S TOP 10 MARKETING MOMENTS OF 2023

29. 12. 2023 | 5 min read From Barbie’s brand extension and the Bud Light controversy to Tesla’s price drop and the rise of AI, Marketing Week’s trusted columnist reveals his biggest marketing moments of the year.

MIRACLES HAPPEN WHEN YOU BELIEVE IN YOURSELF. THAT GOES DOUBLE FOR BARBIE FOR OVER HALF A CENTURY

24. 8. 2023 | 16 min read The summer of 2023 is marked by "pink madness". Thanks to a hugely successful blockbuster movie, Barbie doll is making a comeback with all the pomp and circumstance. But the movie is not just a fairy tale with a message for adults. From the first to the last minute, Barbie is filled with references to the real history of the Barbie product line and its creators at the multinational toy corporation Mattel. A closer look at the mark Barbie has left in the world of marketing and television advertising for more than 60 years makes it clear that Barbie is a pop culture phenomenon that is also an integral part of the mainly American cultural identity. What makes the story of Barbie marketing so unique and worthy of emulation?