REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS

29. 10. 2025 Domestic television audience measurement complies with international standards, as confirmed by an audit conducted by CESP. In an interview, CESP Associate Director Olivier Daufresne talks about the benefits of the audit and the specifics of Czech measurement. The international auditing organisation CESP audited the domestic television audience and video content measurement carried out by Nielsen… Continue reading REAL TIME AND DIGITAL ENGAGEMENT. ATO MEASUREMENT HAS ITS SPECIFICS