ANDREW TINDALL: AD AWARENESS DESERVES A PLACE BACK ON THE DASHBOARD

7. 10. 2026 | 6 min read Andrew Tindall digs into data across 1,478 brands and argues ad awareness deserves a place back in effectiveness planning, alongside attention, emotion and business outcomes.

BUILDING BRAND TRUST IS LIKE ‘BUILDING THE EIFFEL TOWER WITH MATCHES‘

2. 6. 2025 | 7 min read Building trust takes a long time, it is laborious, and the entire result can collapse in an instant, according to the Communication Summit conference.