STREAMERS SHIFT TOWARDS SCRIPTED ROMANCE AS REALITY DATING SHOWS DECLINE

29. 6. 2026 | 2 min read Global streaming services are increasingly commissioning scripted romance dramas instead of reality dating shows, with more than four out of five new romance titles now scripted, according to new research from Ampere Analysis.

STREAMING VIEWERS WAIT LONGER FOR RETURNING ORIGINALS, SAYS AMPERE

27. 5. 2026 | 2 min read Viewing of Stranger Things rose 300% in the second half of 2025 ahead of its fifth and final season.

STUDY USA: 18-TO-34-YEAR-OLDS SPEND MORE FOR STREAMING, CHURN MORE OFTEN

2. 6. 2025 | 3 min read A new survey puts a spotlight on the streaming behavior of 18-to-34-year-olds finds those viewers pay more for content than other age groups, but are more likely to churn if they fail to get what they crave, according to Ampere Analysis.

STUDY AMPERE: STREAMING ALGORITHMS POWER TV, MOVIE CONTENT SELECTION

26. 3. 2025 | 3 min read More viewers are opting for content selections personalized through user algorithms offered by streaming platforms rather than recommendations from friends and family, according to new data from Ampere Analysis.

SMART TV VIEWING TIME SOARS BY OVER A QUARTER IN THE US AND EUROPE

24. 2. 2025 | 2 min read Smart TVs have emerged as the main viewing device for US internet users, but in Europe broadcast TV still reigns, according to new research by Ampere Analysis.

VIEWING OF NON-ENGLISH LANGUAGE FILM AND TV UP 24% IN ENGLISH SPEAKING COUNTRIES SINCE 2020

30. 7. 2024 | 3 min read Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis. Increase partly attributed to success of Korean film and TV shows.

STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’

8. 7. 2024 | 2 min read Subscribers in the United States are returning to streaming services they only resigned from a few months previously.

AMPERE: CONTENT SPEND TO GROW 2% IN 2024

5. 2. 2024 | 2 min read The combination of election-related investment and a return to production following the Hollywood strikes are leading to a boost in spending on content.

MILLENNIALS ARE THE KEY AUDIENCE FOR AD-SUPPORTED STREAMING, SAMBA TV SAYS

20. 12. 2023 | 3 min read About 68% of millennials surveyed by the analytics firm said they have an ad-supported streaming subscription – more than any other generation.

PREDICTION: ADDRESSABLE TV ADVERTISING IS SET FOR RAPID GROWTH

14. 7. 2023 | 2 min read The addressable tv advertising market is set for rapid growth, according to a new report. Its volume is expected to increase from the current usd 56 billion to usd 87 billion in 2027.

SVOD GROWTH IN THE U.S. MAY HAVE ALREADY PEAKED, AMPERE SAYS

19. 4. 2023 | 3 min read The average annual spend per U.S. household on video services is set to fall by 8% by 2027 according to the latest research from research firm Ampere Analysis, which adds that 2023 mark the point when per-household spending on subscription streaming (SVoD) services in the U.S. could no longer compensate for the continued decline in pay TV and spend on video begins to shrink.

ANALYSIS: VOD ALREADY ACCOUNTS FOR A THIRD OF REVENUES IN THE EUROPEAN MARKET

1. 12. 2021 | 3 min read Online video is becoming a significant part of the financing of the audiovisual sector in Europe. According to Ampere Analysis, it accounts for 30 % of total revenues.

OLDER VIEWERS ARE FASTEST GROWING AVOD SEGMENT

10. 8. 2021 | 4 min read Ad-supported streaming services need to ramp up originals to attract younger, more affluent audiences, new research from Ampere Analysis suggests

ADDRESSABLE TV EVERYWHERE

6. 8. 2021 | 10 min read Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape.

EUROPEAN BROADCASTERS TARGETING THE YOUNG WITH VOD

20. 7. 2020 | 2 min read European broadcasters are no longer playing catch up on first run video on demand content.