IAB: U.S. AD SPEND TO SPIKE BY 9.5% IN 2026 AS AI POWERS MARKETING EFFORTS AND LINEAR TV DECLINES

28. 1. 2026 AI has become the defining force shaping marketing priorities in 2026, with advertisers rapidly embedding the technology across planning, activation, and measurement, IAB reported.

ATTACK OF THE ZOMBIE SHOPPERS

21. 11. 2025 Brands that don’t shape the prompt will be eaten alive, writes UM London’s planning partner Lawrence Dodds.