THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

5. 7. 2025 The CTV advertising market demands accountability and concrete results from investments. Europe still lags behind the US in this regard, writes William Jones of Adform. The European CTV market is entering a crucial phase. While the United States remains ahead in terms of scale and programmatic maturity, Europe is taking steps to gradually close the… Continue reading THE EUROPEAN CTV MARKET NEEDS TO STEP UP, ADVERTISERS WANT RESULTS

CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

9. 12. 2024 Video advertising on large screens of smart TVs (CTV) is starting to interest domestic advertisers as well. Within two years, its possibilities could become more widespread, a meeting between Adform and Tivio suggested. The CTV phenomenon is also taking hold in the Czech advertising market. Despite the strong position of linear TV advertising, there is… Continue reading CTV ADVERTISING LAUNCHES ALSO ON THE CZECH MARKET

ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV

9. 10. 2024 For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV. Adform has realized the first programmatic campaign in linear TV on the Czech market for ČSOB . It was created in cooperation with Publicis Groupe and Tivio Studio. The advertisement for ČSOB Active Client was targeted… Continue reading ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV