COMPANIES ARE REDUCING THE NUMBER OF AGENCIES. THEY WANT TO INTEGRATE MARKETING MORE CLOSELY

24. 8. 2026 | 3 min read Marketing directors are increasingly looking for ways to simplify collaboration with agencies and integrate the various marketing disciplines. According to the Gartner CMO Spend Survey, 39 per cent of them plan to narrow their agency portfolio and concentrate more activities with partners who can cover a broader range of marketing activities.