HOW ABSOLUT VODKA IS REDEFINING WHAT CHATGPT SAYS ABOUT THE BRAND

7. 10. 2025 | 3 min read When Absolut Vodka wanted to understand how consumers were using ChatGPT to search for mixology recommendations, it found that nearly 70% of the answers it gave never mentioned a brand at all – a huge opportunity to own this space, craft brand narratives, and leverage sources like Reddit.