INCREASING THE PERFORMANCE OF TV ADVERTISING WITH QR CODES

11. 12. 2024 | 13 min read QR codes were invented in the 1990s. Their original purpose was to track vehicles during production. They were better than a traditional barcode because they could store a huge amount of information in a small area and were easy to scan.

GEN Z DO WATCH TV — IT’S PLANNERS WHO ARE GETTING IT WRONG

7. 12. 2024 | 6 min read The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that’s based on how audiences actually engage with TV content. It is time the media industry admitted it. Gen Z have never really fallen for broadcast TV. And yet they love TV.

EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’

30. 11. 2024 | 2 min read The European video subscription market is heading for a period of fewer growth opportunities, according to consultancy Oliver Wyman.

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

29. 11. 2024 | 12 min read Christmas isn’t just about decking the halls—it’s a global game-changer for sales and advertising. In the UK, festive ads alone drove an impressive £85 billion in seasonal sales last year, with a quarter of total ad spend dedicated to spreading holiday cheer. But with the rise of creative competition, are brands putting too much stock in Santa’s sleigh?

GLOBAL ADVERTISING SPEND TO PASS $1 TRILLION FOR THE FIRST TIME THIS YEAR

26. 11. 2024 | 2 min read Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded - the new forecast represents a 0.2 percentage point (pp) upgrade on WARC’s last global forecast in August.

RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT

25. 11. 2024 | 3 min read The insight: Shoppable ads are taking over TV as retailers look for ways to reach consumers and shorten the path between discovery and purchase.

CATCHING ON FAST: WHY EUROPE IS EMBRACING FREE ADVERTISING-SUPPORTED STREAMING TV

24. 11. 2024 | 13 min read As the TV industry comes together in Cannes for MIPCOM, the growth of FAST is not restricted to the U.S. anymore: "Our mission is to entertain the planet!"

WHAT’S UP AT HBBTV?

13. 11. 2024 | 7 min read Interview with chairman at HbbTV - Senior Advisor & Board Member in TMT & Digital - Strategic Alliances - Corporate Development - M&A - Industrial Affairs for Cable!Vision Europe.

TRENDS FOR 2025 BY KANTAR: FROM “WOKE” BRANDS TO “TOTAL” VIDEO

6. 11. 2024 | 4 min read The top 10 trends that will influence marketing in the next year and beyond have been presented by Kantar. It addresses the limits of innovation, generative AI and the demands of retail media.

HBBTV – WHAT IS IT AND WHY SHOULD YOU CARE?

1. 11. 2024 | 5 min read In the TV business, we’ve become accustomed to a lot of acronyms and jargon. Just within the last few years we have been introduced to OTT, SVOD, AVOD, PVOD, FAST and various other iterations of what amounts to internet-delivered content that is either free to consumers or via subscription or one-off transaction. But one less-buzzy term I think you would be well advised to get acquainted with is HbbTV, or Hybrid Broadcast Broadband TV.

HOW DIFFERENT GENERATIONS WATCH TV

19. 10. 2024 | 5 min read Imagine a Millennial flipping through cable channels, a Gen Xer catching the game live on YouTube TV, and a Baby Boomer binge-watching Netflix. Today, media viewing habits might not be exactly what you'd expect.

MIPJUNIOR: STREAMERS’ KIDS CONTENT ACQUISITIONS INCREASE AS COMMISSIONING PLUNGES – AMPERE ANALYSIS

18. 10. 2024 | 4 min read “In 2007 I watched the “X Files” on YouTube. That changed my consumer experience!” said analyst firm Ampere Analysis’s Research Manager Olivia Deane, invited to discuss audience’s shift in the last 20 years, structural adaptations and new business models in kids’ content at MipJunior’s opening session Oct. 18.

6 WAYS TECHNOLOGY IS TRANSFORMING TV ADVERTISING

18. 10. 2024 | 7 min read It’s July 1, 1941. A baseball game between the Brooklyn Dodgers and Philadelphia Phillies flickers on TV screens in New York City. Suddenly, the game cuts away. A Bulova watch appears, accompanied by a voiceover intoning, "America runs on Bulova time." In just 10 seconds, the world's first TV commercial airs, forever changing the advertising landscape.

MOST US/UK HOLIDAY SHOPPERS WILL START BEFORE THANKSGIVING THIS YEAR

5. 10. 2024 | 1 min read Key stat: 27% of UK and US adults plan to start buying holiday gifts as early as October, according to an April 2024 survey from Salsify.

SUBSCRIBERS LOSING TRACK OF WHAT THEY’RE PAYING FOR

29. 9. 2024 | 2 min read One in three Americans now pay for a subscription they never use and 35% have lost track of how much they spend on subscriptions each month.

HBBTV FORECAST TO REACH HALF OF EUROPEAN HOUSEHOLDS BY 2026

24. 9. 2024 | 1 min read Addressable advertising initiatives have enabled a scaling up of HbbTV, according to Dataxis.

THE WOKE AD MYTH IS DEAD – HERE’S WHY

20. 9. 2024 | 4 min read Inclusion = Income: Proving the business case for inclusive advertising.

SCHOOL BELL RINGING: TELEVISION ADVERTISING HAS A BIG IMPACT ON WHAT IS PURCHASED AND WHERE TO SHOP BEFORE SCHOOL STARTS

28. 8. 2024 | 7 min read Many parents have been shopping for school supplies since May, according to a new online survey on the influence of TV on pre-school shopping. It reveals the factors that influence parents’ shopping behaviour.