WHY MARKETERS ARE RETURNING TO TRADITIONAL ADVERTISING
29. 4. 2022 Traditional advertising is alive, heading for growth for the first time in a decade. The authors explain seven factors driving this trend, including the ability of traditional ads to break through digital clutter.
ADVERTISING INVESTMENTS IN MEDIA GREW IN THE FIRST QUARTER
21. 4. 2022 Most media types posted double-digit increases in the first quarter, according to Nielsen Admosphere monitoring.
TV ADVERTISING IN THE DIGITAL AGE: STILL AN EFFECTIVE MEDIUM THAT IS OPEN TO NEW INFLUENCES
9. 4. 2022 Although the position of the internet was growing dynamically the impact of TV as a medium was not decreasing. Today, we are living in a streaming era which is again significantly changing the rules. However, it would be too simplified to say that linear TV and advertising have nothing to offer.
THE GROWTH OF TV ADVERTISING DEMAND IN CR CONTINUES
28. 3. 2022 The TV advertising market continues to grow in the early months of this year and increased demand for TV advertising space persists. This is shown both by the available advertising investment monitoring data and by the statements of representatives of the TV market.
HOW DID THE WAR IN UKRAINE REWRITE THE RULES OF MARKETING NOT ONLY ON TV SCREENS? SOLIDARITY AND HELPING OUR NEIGHBOURS ARE AT THE FOREFRONT
24. 3. 2022 The military conflict in Ukraine has struck the whole world like a bolt from the blue and has significantly affected the daily lives of hundreds of millions of people. Let us take a closer look at how it influenced the way that companies advertise.
TV ADVERTISING IN THE DAYS OF LONELINESS: HOW HAS THE GLOBAL PANDEMIC CHANGED OUR VIEW OF THE PRESENTATION OF OUR FAVOURITE BRANDS IN TWO YEARS?
1. 3. 2022 In March, we will celebrate a rather unpleasant anniversary. It has been two years since the first case of Covid-19 was identified in the Czech Republic and the pandemic broke out in full. Since then, many aspects of our lives have changed beyond recognition, which was reflected in the form of TV advertising.
TIME SPENT IN FRONT OF THE TV EXCEEDED 4 HOURS LAST YEAR, THE HIGHEST IN 25 YEARS
22. 2. 2022 The surge in TV viewership in the first year of the pandemic continued into 2021. Time spent in front of a TV screen has surpassed the four-hour-a-day mark for the first time.
THE LOVERS’ HOLIDAY IN THE THRALL OF COMMERCE AND CLICHÉS? THE TV ADS THAT CONVINCED US THAT ST. VALENTINE’S DAY IS NOT LOST YET
8. 2. 2022 It is a tradition that 14 February of each year is dedicated to those in love. A frequent objection against St. Valentine’s Day celebrations is the excessive commercialisation. Ironically, marketers are often the ones demonstrating that Valentine´s Day does not have to be in that commercial way.
VIEWERS PAY MORE ATTENTION TO ADS ON TV THAN ON YOUTUBE AND FACEBOOK
27. 1. 2022 An extensive study conducted in German-speaking countries revealed that linear TV and BVOD show much better results in viewers’ aided and unaided ad awareness and in the purchase intention.
TV ADVERTS THAT HAVE SHAPED CHRISTMAS. RANGING FROM CHOCOLATE BELLS TO ELTON JOHN’S RETROSPECTIVE, THEY HAVE CHANGED THE VIEW OF THE HOLIDAYS OF GENEROSITY AND MUTUALITY
10. 12. 2021 What ingredients must an iconic Christmas ad contain? Why is Christmas such a significant event in the TV world to basically form an advertising category per se? Europeans have a clear idea – they want to spend their Christmas holidays in mutual proximity.
THINKTV: WHAT WE LEARNED ABOUT VIDEO ADVERTISING IN 2021
8. 12. 2021 There’s a bit to cover in these insights we share – so grab the popcorn and settle in The past year served up more learnings about video advertising than there were meltdowns on Married at First Sight. And if the relentless Blursdays of 2021 messed up your memory banks, we’ve got you covered. ThinkTV has taken… Continue reading THINKTV: WHAT WE LEARNED ABOUT VIDEO ADVERTISING IN 2021
EU: VIEWERS ENJOY, VALUE ADS VIEWED ON A TV MORE THAN ANY OTHER DEVICE
24. 11. 2021 More than half (56%) of adults in the UK, Germany, Spain, Italy and France are willing to watch ads on TV in exchange for in response to the rising costs of streaming subscriptions, reveals a Samsung Ads Europe consumer study.
ATO: ALMOST 7 MILLION CZECHS WATCH TV DAILY
20. 11. 2021 On the occasion of World Television Day, the ATO has published key TV viewing trends in the Czech Republic. The TV viewership curve over the last ten years shows an increase in the last two so-called covid years, when TV was the most sought after source of information and entertainment. The average Czech over the… Continue reading ATO: ALMOST 7 MILLION CZECHS WATCH TV DAILY
WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE
19. 11. 2021 TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all. Tomorrow’s TV, created… Continue reading WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE
TOMORROW’S TV, CREATED TODAY
18. 11. 2021 Introduction – TV industry leaders on how TV drives brands On the occasion of the 25th anniversary of World Television Day, celebrated each year on 21 November, egta asked TV industry leaders around the world to share how TV has evolved to become much more than it used to be and how it drives brands’… Continue reading TOMORROW’S TV, CREATED TODAY
TV ADVERTISING CELEBRATES 80 YEARS THIS YEAR. THE FIRST AD APPEARED ON TV SCREENS IN 1941
10. 11. 2021 Television advertising celebrates 80 years this year. It first appeared on screens in 1941. Since then, it has evolved over a long period of time.
CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES
2. 11. 2021 Number one and number two of the Czech commercial TV market invest in paid streaming services. Nova’s strategic priority is its video library Voyo. Prima will come with a competitive project within several months. In the upcoming months, the Czech Republic will witness the launch of paid on-line video libraries inspired by the success of… Continue reading CZECH TV COMPANIES WANT TO COMPETE WITH NETFLIX, THEY ARE INVESTING IN VIDEO LIBRARIES
MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR
25. 10. 2021 According to the monitoring, the gross amount of ad investments in the media was higher in the first nine months of this year than in the same period last year. According to Nielsen Atmosphere’s monitoring, ad investments in media space purchases for the first three quarters of this year remain above the level of the… Continue reading MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR
