Category: CASE STUDIES
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EGTABITE 277: MARY POPPINS RETURNS – RMB AND FLASH’S CREATIVE PROMOTIONAL CAMPAIGN FOR WALT DISNEY PICTURES

8. 11. 2019 Supercalifragilisticexpialidocious. Does this very long word sound familiar or is it just some gibberish you cannot really pronounce? Mary Poppins was an important part of a carefree childhood era to many, but to some, especially the millennial generation, it is just an archaic fictional character they do not know much about. This week’s egtabite features an innovative format from RMB’s creative unit called FLASH, aiming to reconnect younger audiences with the famous character, right in time for the Mary Poppins Returns movie release. A creative case The in-house Content and Creativity Unit of RMB, a sales house in the south of Belgium, called FLASH, was in charge of the creative format for their client Walt Disney Pictures.

EGTABITE270: #SHARETHELOAD – DPG’S CROSS-MEDIA CAMPAIGN FOR P&G

13. 9. 2019 #Sharetheload - DPG's cross-media campaign for P&G Our first egtabite after the summer months features a creative case from DPG Media (former Medialaan in Belgium), who managed to leverage the synergy of a newly created cross-media, client-centric structure (a special creative and branded content department) illustrating perfectly how TV can accelerate the success of a content campaign.

EGTABITE 262: D2C BRANDS LOVE TV: GREENWEEZ, A FRENCH PIONEER OF ONLINE SALE OF ORGANIC PRODUCTS, GAINS RECOGNITION THANKS TO A TV CAMPAIGN

24. 5. 2019 In today’s fast paced advertising world, it is becoming increasingly difficult for small brands to stand out. Online brands face strong competition, weak image and a general perception of unreliability. In the USA, the VAB have identified a clear trend of D2C (direct-to-consumer, sometimes called “pure players” in Europe) brands moving ad dollars into TV advertising, collectively spending over $2.5 billion on TV advertising in 2017. This trend is now coming to Europe, where online players are significantly investing in television, as it is driving strong ROI for them. In France alone, pure players invested €781,4 million in television in 2018. This week’s egtabite features one such successful TV campaign for an online shop which wanted to boost its brand awareness, Greenweez. Pure player and bio specialist Greenweez is a small start-up, specialising in the sale of organic products, in the nutrition, beauty and hygiene sectors. For 10 years, it has been a number one brand on the French market. However, despite this and its acquisition by Carrefour in 2016, Greenweez’s reputation was still dramatically low.

EGTABITE 256: TV2’S META-STUDY – HOW ADDRESSABLE TV PROVIDES HIGHER ROI THAN YOUTUBE AND FACEBOOK

12. 4. 2019 In today’s fast-paced world, where everything happens in the blink of an eye, advertisers are constantly searching for the most effective way to place their brands in the spotlight. While often videos on Facebook and YouTube are opted for as a quick, cheap and easy solution for brands to reach consumers, new research now indicates that in the long run, these do not provide the greatest return on investment (ROI) for advertisers’ marketing campaigns.

EGTABITE 254: OK BUTTON: ADMEIRA LAUNCHES INTERACTIVE TV ADVERTISING IN SWITZERLAND

29. 3. 2019 As consumers are inundated with advertising daily, it is becoming increasingly difficult for brands to stand out and engage with their target audience. The TV industry continues to innovate, striving for creative and effective ways to attract their viewer’s attention.

EGTABITE 248: ITV’S LOVE ISLAND: LINKING REAL-WORLD BEHAVIOUR TO REALITY TV

15. 2. 2019 Linking real-world behaviour to reality TV This week’s egtabite takes a deeper dive into an ambitious study presented by ITV at egta’s Market Intelligence Meeting in Budapest end of January. The UK sales house showcased innovative research on Love Island - the smash hit reality show which took the UK by storm – with a focus on measuring the impact of the multiple brand partners’ activities around the show.

EGTABITE 246: IP GERMANY’S BEAUTY REPORT – HOW SUCCESSFUL BEAUTY BRANDS RELY ON TV

1. 2. 2019 Mirror, mirror on the wall, who has the best beauty strategy of them all? This week’s egtabite features an in-depth look at IP Germany’s Beauty Study – a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy.

EGTABITE 241: HERE IS WHY THE FUTURE OF TV IS BRIGHT

14. 12. 2018 As the holiday season approaches and the year comes to an end, we are shamelessly putting the spotlight on ourselves. This week’s egtabite features our New York study trip and International TV Sales Directors’ Meeting which took place early November this year.