Category: CASE STUDIES
cooperation with 
The Association of Commercial Television is a member of egta and The Global TV Group. The partnership with egta provides exclusive access to the unique egta knowledge hub library. This enables AKTV to publish selected case studies from the world of television and media translated into Czech on its website ScreenVoice.cz. The studies deal with current topics such as the latest advertising technologies and formats, audience measurement or examples of innovative advertising strategies.
The egta knowledge hub database., from whose extensive library of research, case studies and podcasts AKTV draws, is a rich source of news on the latest trends, challenges and best practices in the media environment. It is an inspiration to the broader advertising community and bears a significant share of its success.
Stay up-to-date and stay ahead of the curve in today's ever-evolving, ever-changing world of media, advertising, television and total video.
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EGTABITE 394: PRO PLUS’S TAILOR-MADE PRODUCT PLACEMENT OFFERING
2. 9. 2022 In this first egtabite after the summer break, we visit Slovenia, where broadcaster Pro Plus introduced a new offering to its portfolio, incorporating product placement and sponsorship tailored for an environment where strict rules apply to the format.
EGTABITE 391: AN INTERVIEW WITH EGTA’S NEW PRESIDENT, WALTER ZINGGL
24. 6. 2022 As the summer months quickly approach and our series of egtabites takes a well-deserved break until September, we are happy to put the spotlight on egta’s newly-elected President.
EGTABITE 389: DPG MEDIA ADVERTISING AND CAR BRAND KIA: A 100% DATA-DRIVEN STRATEGY
9. 6. 2022 How to rebrand, focus on innovation and sustainability, and roll out a campaign that maximises reach within a niche target group? In 2021, car brand Kia challenged sales house DPG Media Advertising and Havas Media in Belgium to roll out a campaign based on these KPIs.
EGTABITE 386 – INSPIRATION BY EGTA AND GLOBAL TV GROUP
23. 5. 2022 In this week’s egtabite, we focus on the issues of inclusion and accessibility, taking a closer look at how TV advertising can be made accessible to the blind or visually-impaired through the provision of audio description (AD) services. By showcasing the progress that has already been made in facilitating AD services, this egtabite is a call to action and aims to inspire TV companies to embark on their own journey towards making sure TV is truly accessible to all audiences. Leading the way towards greater accessibility Progress has been made already when it comes to widening access to TV content – TV advertising must come next. While subtitles on TV commercials, for the benefit of the deaf and hard of hearing are already technically possible in many instances, AD services for the blind and visually-impaired present more significant challenges. However, with around 30 million blind or partially-sighted people in Europe, AD also represents a great opportunity as it has the potential to reach all those that are currently being excluded.
EGTABITE 383: THINKTV AUSTRALIA LAUNCHES MEDIA ENGINE, A FREE PLANNING TOOL FOR BRANDS
29. 4. 2022 In this week’s egtabite we look under the hood of ThinkTV Australia’s latest product, the Media Engine. The free planning tool empowers marketers to create better briefs by outlining the optimal media splits to generate revenue.
EGTABITE 381: FRANCETV PUBLICITÉ SUPPORTS E-COMMERCE WITH TIME TO SHOP
15. 4. 2022 This week’s egtabite puts the spotlight on an innovative new offering, launched by French sales house FranceTV Publicité to revolutionise the shopping experience and support the development of e-commerce: Time To Shop. The Time to Shop offering allows e-retailers to combine tools such as enhanced pre-rolls, e-buyers data segments, QR codes and more to get their advertising message across, enhance user engagement and drive traffic. A focus on e-merchants While the trend is not new, the covid crisis did accelerate the process: 85.5% of French Internet users now buy on the Internet, with an average of 33 purchases per year (source: Chiffres & tendances du web 2022). For e-retailers, whose turnover in 2020 was € 101.8 billion (112 billion dollars) according to the French e-commerce federation FEVAD, the trend brought to light new challenges concerning visibility, discoverability and lead generation. FranceTV Publicité took up the challenge by launching Time to Shop, an offer 100% dedicated to e-merchants.
EGTABITE 379: IP ÖSTERREICH’S GREEN FRAME PROMOTES SUSTAINABLE PRODUCTS ON THE BIG SCREEN
1. 4. 2022 In this week’s egtabite we introduce an inspiring advertising format developed by IP Österreich, the Austrian cross-media sales house of RTL Germany. As the important topic of environmental protection and sustainability has reached the mass market, the sales house created the so-called Green Frame to promote and spread sustainable solutions even faster.
EGTABITE 375: RMB AND ATV – AN EFFECTIVE TOOL FOR INCREMENTAL REACH
4. 3. 2022 In this week’s egtabite we take a closer look at an Addressable TV (ATV) campaign in Belgium, recently carried out by RMB in collaboration with telco operator Proximus, advertising agency Dentsu and its client Upfield.
EGTABITE 373: ITALIANS ARE MORE WILLING TO BUY A PRODUCT IF PROMOTED IN AN INCLUSIVE SPOT
18. 2. 2022
EGTABITE 371: MAXIMISING REACH THROUGH ADDRESSABLE TV
4. 2. 2022 Maximising reach through Addressable TV In this egtabite we head to France, where TF1 PUB teamed up with Orange France, a telco operator, to harness the power of Addressable TV (ATV) by specifically targeting the famously hard-to-reach viewers who don’t regularly watch TV. A study conducted by TF1 PUB demonstrates the potential that ATV has in maximising reach across TV advertising campaigns by reaching light-TV viewers.
EGTABITE 369: FLEX KITCHEN, A DIGITAL COMEDY COOKING SERIES BY CHANNEL 4 AND HEINZ
21. 1. 2022 This week’s egtabite focuses on a creative and comedic new format, recently launched by Channel 4 in collaboration with Heinz, named Flex Kitchen.
EGTABITE 367: GOLDBACH’S SURVEY REVEALS HOW AD PEOPLE INCORRECTLY ESTIMATE MEDIA USAGE
7. 1. 2022 In this first egtabite of the year, we go to Switzerland, where Goldbach Media and the Electronic Media Interest Group (IGEM) recently conducted a study in cooperation with WEMF AG für Werbemedienforschung in which they compared the media usage of marketing and media professionals (‘ad people’) with that of the general population. The purpose was to present ad people with real figures showing whether their assumptions concerning general media usage differ from actual usage by the general population and how ad people use media differently.
EGTABITE 365: MEASUREMENT & ATTRIBUTION IN THE AGE OF CONVERGED TV
10. 12. 2021 In this week's egtabite we bring you expert view from egta's partner TV Squared on the state of CTV and the need for holistic cross-platform measurement. Jo Kinsella, TVSquared's president, recently spoke at egta's CEO & Top Executives' Summit and can be watched here. Measurement & Attribution in the Age of Converged TV
EGTABITE 363: TOOLS AT YOUR DISPOSAL TO PROVE AND PROMOTE TV’S STRENGTHS
26. 11. 2021 In this week’s egtabite we put the spotlight on The Global TV Group’s latest initiatives and highlight how sales houses and TV companies can take advantage of the Group's plentiful resources when promoting TV as an advertising medium.
