WORLD TELEVISION DAY CELEBRATES TODAY’S TV AROUND THE GLOBE

19. 11. 2021 | 5 min read TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all.

MEDIA AD INVESTMENTS FOR THREE QUARTERS ARE HIGHER THAN LAST YEAR

25. 10. 2021 | 2 min read According to the monitoring, the gross amount of ad investments in the media was higher in the first nine months of this year than in the same period last year.

TV GRPS ARE FOR THREE QUARTERS HIGHER THAN LAST YEAR

19. 10. 2021 | 2 min read The delivered volume of TV ad GRPs for the first three quarters of this year remains above the level of last year’s comparable period.

ESTIMATE: INVESTMENTS IN COMMUNICATION WILL SEE A DOUBLE DIGIT GROWTH IN 2022

14. 10. 2021 | 3 min read The estimate of marketing communication investments is favourable. Investments are going to grow by nearly 12 percent next year according to Nielsen Admosphere.

THE ASSOCIATION OF EUROPEAN COMMERCIAL TELEVISION (ACT) IS CHANGING ITS NAME.

24. 9. 2021 | 1 min read Grégoire Polad, CEO of ACT, has announced the new official name of the association: the Association of Commercial Television and Video on Demand Services in Europe.

MEDIA AD INVESTMENTS REMAINED ABOVE LAST YEAR’S LEVELS IN AUGUST

21. 9. 2021 | 1 min read The volume of monitored media ad investments for the first eight months of this year remains above the last year’s comparable period, indicates the data of Nielsen Admosphere.

RISING INFLATION WILL INCREASE THE COST OF MEDIA SERVICES

17. 9. 2021 | 5 min read At present, inflation in the Czech Republic reaches the highest values in more than a decade. Its growth will be reflected in the prices of media services.

AD INVESTMENTS IN THE MEDIA WERE GROWING IN THE FIRST HALF OF 2021

21. 7. 2021 | 2 min read According to monitoring, the first half of 2021 brought more money from ad sales to the Czech media than the first half of last year.

AD INVESTMENTS IN MEDIA GREW SIGNIFICANTLY IN MAY

18. 6. 2021 | 2 min read Monitoring for this May reports an almost one-third year-on-year growth in investments in media ad space.

GRPS INCREASED IN MAY, THE DEMAND FOR TV ADVERTISING IS GROWING

14. 6. 2021 | 2 min read The volume of TV ads expressed as the number of delivered advertising GRPs on Czech TV screens increased in May this year.

STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER

4. 6. 2021 | 13 min read How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow:

PETR HATLAPATKA: GRP MARKET WILL CHANGE, WE HAVE TO REACT

24. 5. 2021 | 7 min read TV viewers’ behaviour is changing and the advertising market has to do so as well, points out Petr Hatlapatka from Media Club.

BROADCASTERS’ ROLE IN THE EVOLVING TV LANDSCAPE

17. 5. 2021 | 6 min read Tech-savvy consumers demand 24/7 entertainment at the touch of a button—anytime, anywhere

I HAVE NEVER EXPERIENCED A SILLY SEASON, SAYS PAVEL ŠTRUNC, EDITOR-IN-CHIEF OF CNN PRIMA NEWS

3. 5. 2021 | 11 min read It has been a year since the new CNN Prima News brand was presented in the Czech TV market. “We must always be prepared for everything,” says Pavel Štrunc, Editor-in-Chief of CNN Prima News.

PRIMA’S CEO MAREK SINGER: WE ARE NOT JUST TELLING YOU WHAT YOU WANT TO HEAR

2. 5. 2021 | 13 min read We have done anything to spice up the launch of CNN Prima NEWS with adrenaline, says Marek Singer, the Prima group’s CEO, in an interview, remembering the launch of the news channel that celebrates its first birthday on 3 May. “We established the brand as a multiplatform. Thanks to TV and online channels our reach is up to 7.7 million people now,” he says.

VOYO WANTS TO PULL EVEN WITH NETFLIX AND DISNEY+

26. 4. 2021 | 13 min read Voyo wants to create space for its services in the prepaid video market. “In order to make progress, we will have to double the number of subscribers every year,” says the Director of Digital Media of CME, Daniel Grunt.

TV MARKET AVOIDED FLUCTUATIONS IN GRPS IN THE FIRST QUARTER

7. 4. 2021 | 1 min read The ongoing coronavirus pandemic did not bring any significant fluctuations in the number of delivered GRPs to the advertising TV market.

NOVA, SEZNAM AND PRIMA ARE THE STRONGEST CZECH MEDIA BY SALES

3. 2. 2021 | 4 min read We have prepared a ranking of the top media on the Czech market in terms of turnover based on sales in 2019.