WATER: THE ESSENCE OF LIFE AND A REWARDING THEME FOR TV ADVERTISING

22. 3. 2026 How many times a day do we turn on the tap without paying much attention to the water flowing from it… Water is something we take completely for granted. Yet all it takes is slowing down a little and realising just how essential it is to our lives. And that is precisely what World Water Day reminds us of every year. Unlike ordinary consumers, creative professionals are well aware of the importance of water and its powerful symbolism, which is why they so often draw on it in advertising. So today, on the occasion of World Water Day, we will take a look at water in television advertising—whether as a promoted product or as a motif that helps create atmosphere and underline the advertising message.

AI TRENDS IN ADVERTISING, MARKETING AND THE MEDIA IN 2026

22. 3. 2026 Artificial intelligence is transforming the way people discover brands, marketing is becoming system-driven, and creativity is emerging as the key driver of growth, according to a new report by EACA and Advertising Week entitled “AI Forecasts & Predictions for 2026”.

BEYOND THE MYTHS: UNLEASHING THE POWER OF STREAMING TV IN THE RAPIDLY EVOLVING TV LANDSCAPE

20. 3. 2026 The advertising world is at an inflection point. Over the past few years, consumers have shifted to streaming media in record numbers, reshaping how they discover, engage with, and ultimately buy from brands.

CZECH CHILDREN SPEND TIME IN FRONT OF SCREENS FROM INFANCY

19. 3. 2026 Almost half of all pre-schoolers spend more than two hours a day in front of screens. The O2 Foundation and Zvedni hlavu offer tips on how to protect children’s digital wellbeing.

ONLINE VIDEO VIEWING HAS NOT INCREASED OVER THE PAST YEAR. ON THE CONTRARY, GAMING IS ON THE RISE, AS IS THE WILLINGNESS TO PAY FOR IT

18. 3. 2026 Watching videos remains the most popular form of online entertainment among the Czech population, but its share is no longer growing. On the contrary, gaming is on the rise, as is the willingness to pay for it. Over the past year, the number of people paying for music streaming has also increased. This is shown by data from the Czech Statistical Office for 2025.

SVĚTLUŠKA LAUNCHES ITS FIRST AI CAMPAIGN FOR THE 15TH EDITION OF THE ANNUAL NIGHT RUNS

17. 3. 2026 The Czech Radio Foundation – Světluška project is entering the 15th anniversary edition of the Night Runs for Světluška with its first-ever AI video spot and visuals. In collaboration with the AI studio Barletta Productions, a campaign has been created that builds on artificial intelligence whilst also emphasising that no algorithm can replace genuine solidarity.

BLACKPINK, BTS AND THE ART OF SELLING ANYTHING. HOW IDOLS BECAME A GLOBAL ADVERTISING PHENOMENON

17. 3. 2026 BLACKPINK released their new EP Deadline on 27 February 2026. It is their first group project since the 2022 album Born Pink and also the first outcome of renewed group activity following a four year solo hiatus. The comeback of a group that ranks among the most commercially leveraged acts in the history of K pop provides an ideal opportunity for deeper reflection: why are Korean pop idols such irresistibly powerful advertising tools, and how has their relationship with television advertising evolved from a local phenomenon into a global strategy adopted by multinational corporations?

7 CINEMATIC ADS FROM THE 2026 OSCARS

16. 3. 2026 ADWEEK rounds up the best spots from Hollywood's big night, from Burger King's reintroduction to Coinbase's gamified ad.

LEONARDO DICAPRIO IS FILMING IN PRAGUE. THE FILM IDOL BEGAN HIS CAREER IN TV ADVERTISING

16. 3. 2026 A global star has arrived in the Czech Republic! Leonardo DiCaprio, one of today’s biggest Hollywood stars, is here because of a new film by Martin Scorsese, which has been filming in Prague and its surroundings since the end of February. Fans of the Titanic hero have a chance to catch a glimpse of the famous actor somewhere and are eagerly anticipating the new film. Few people today, however, recall that the actor, who carefully guards both his film and public image, began his career with small roles in commercial advertisements. What is DiCaprio’s relationship with commercial advertising, and why is his participation in it more the exception than the rule?

GENERATION ALPHA: CZECH CHILDREN ARE HAVING THEIR SAY ON PURCHASES AND BRAND CHOICES

16. 3. 2026 Generation Alpha is growing up in both the digital and physical worlds. For them, a smartphone is not just a technological tool, but a means of connecting these two worlds, according to new research on Generation Alpha by Ipsos.

TO GAIN AI VISIBILITY, BROADCASTERS MUST TRAIN THE LLMS

16. 3. 2026 The window to shape AI SEO for broadcast is now. If an advertiser asked an AI system to build a media plan today, broadcast television would rarely make the recommendation. That’s not because TV is ineffective, but because AI systems cannot see it.

ČESKÝ LEV: THE AWARD FOR BEST TV SERIES WENT TO THE SERIES STUDNA

15. 3. 2026 The award for Best Miniseries or Series at this year’s Český lev Awards went to the series Studna.

PRIMA WILL BE SHOWING CZECH FILM CLASSICS, FAIRY TALES AND PREMIERES OF NEW SHOWS OVER EASTER

13. 3. 2026 Prima will feature a mix of Czech film classics, fairy tales, action films and romantic comedies in its Easter programming. On the main Prima channel, Friday evening will be dedicated to the fairy tale Šíleně smutná princezna.

NOVA WILL BROADCAST A SPECIAL EDITION OF THE PROGRAMME NA LOVU AND THE SERIES ULICE, FAIRY TALES, FILMS AND ANIMATED STORY PYŠNÁ PRINCEZNA

13. 3. 2026 The Nova Group will broadcast its Easter programme across its linear channels and the Oneplay streaming platform.

DPP: MEDIA COMPANIES ARE DROWNING IN DATA AND DON’T KNOW WHAT TO DO WITH IT

12. 3. 2026 In its latest report, DPP states that while data is abundant, impact is uneven, suggesting that media companies are "drowning in data but lacking alignment" and need "data coherence". The DPP has published a new report exploring how media companies are using data to drive better decisions, stronger engagement, and improved commercial outcomes.

AI HASN’T KILLED EARNED MEDIA. IT MADE IT MORE VALUABLE

12. 3. 2026 Earned media can power brands being cited by AI-generated search. Here are 5 ways PR must lead, writes Doe-Anderson’s Kathy Keadle.

GOLDEN DRUM KICKS OFF ITS 32ND EDITION, ACCEPTING APPLICATIONS UNTIL 26 AUGUST

11. 3. 2026 The Golden Drum International Festival is kicking off another year. Entries can be submitted until 26 August.

5G BROADCAST MOBILE TELEVISION IN THE CZECH REPUBLIC? BY 2028, IT COULD COVER REGIONAL AND DISTRICT CITIES

11. 3. 2026 In about two years, roughly half to three-quarters of the Czech population could have access to 5G Broadcast mobile television, which will directly compete with online television streaming via the internet, but unlike the latter, it will be free for viewers. České Radiokomunikace (CRA) expects that everything will be technically ready for regular broadcasting to begin in 2028. The availability of mobile phones with the necessary chip set to receive these broadcasts remains a big question mark.