WHO SITS IN FRONT OF THE TV THE MOST (NOT ONLY) AT CHRISTMAS? BOOMLAB KNOWS THE ANSWER

5. 12. 2024 TV advertising costs a lot of money. Too big to shoot in the dark. Let the relevant data from BoomLab‘s marketing lab help you shine a light. Find out exactly who is sitting on the couch in front of the TV at Christmas and how to reach them with expensive but still mega-effective TV spots.… Continue reading WHO SITS IN FRONT OF THE TV THE MOST (NOT ONLY) AT CHRISTMAS? BOOMLAB KNOWS THE ANSWER

AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING

3. 12. 2024 More than half of winners in the IPA Effectiveness Awards are now using quantitative pre-testing, a trend that has been growing steadily over the past two decades. What’s happening More than four in ten entrants to the IPA Effectiveness Awards are using quant pre-testing – and 51% of winners. Previous analysis of the IPA Databank… Continue reading AWARD-WINNING CAMPAIGNS ARE MORE LIKELY TO USE QUANTITATIVE PRE-TESTING

NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

2. 12. 2024 Nova introduced a new visual identity and logo in August this year. How much work was behind it and how long does such a transformation take? In a special episode of the Kuba with Nova podcast, the marketing director of Nova Jakub Strýček and Head of Brand Marketing Jakub Folauf answered this time. They also… Continue reading NOVA WANTS TO BE IN TOUCH WITH VIEWERS, CHANGES AWAIT THEMATIC STATIONS

RAI PUBBLICITÀ, SHISEIDO, AND DOUGLAS USE TV, BRANDED STORIES, AND SKINCARE SCHOOLS TO EDUCATE CONSUMERS

2. 12. 2024 Context This initiative aims to debunk false myths about beauty and skincare that often spread on social media and disorient consumers. The two brands offered tangible action to help consumers make an informed beauty choice. Shiseido, the Japanese giant brand renowned for its historic skincare and cosmetic know-how and innovation, has partnered with Douglas, a… Continue reading RAI PUBBLICITÀ, SHISEIDO, AND DOUGLAS USE TV, BRANDED STORIES, AND SKINCARE SCHOOLS TO EDUCATE CONSUMERS

FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT

2. 12. 2024 With the message that Vuch handbags are not just an accessory, but also a way to show confidence and joy – no matter where their owner goes – the first TV campaign of the young brand from Chrudim was created in collaboration with the creative trio Jinej gang. The fast-growing company, which recently surpassed the… Continue reading FASHION BRAND VUCH ROLLS IT OUT FOR THE FIRST TIME IN A TV SPOT

EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’

30. 11. 2024 The European video subscription market is heading for a period of fewer growth opportunities, according to consultancy Oliver Wyman. Despite a rise in the percentage of consumers likely to increase their video subscriptions this year there is now a clear trend that fewer will do so each year. According to the company’s annual Global Consumer Survey,… Continue reading EUROPEAN VIDEO SUBSCRIPTIONS ENTERING ‘STABLE MARKET PHASE’

SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

29. 11. 2024 Christmas isn’t just about decking the halls—it’s a global game-changer for sales and advertising. In the UK, festive ads alone drove an impressive £85 billion in seasonal sales last year, with a quarter of total ad spend dedicated to spreading holiday cheer. But with the rise of creative competition, are brands putting too much stock… Continue reading SEASONAL ADVERTISING VS EVERYDAY ADVERTISING

RTL GERMANY’S ADDRESSABLE TV INNOVATION: DYNAMIC CREATIVE ADS FOR REWE GROUP’S INDIVIDUAL REGIONAL RETAILER MARKETING

28. 11. 2024 Context REWE aimed to replace conventional paper brochures with a more sustainable communication method using digital sales channels while retaining the benefits of traditional flyers. They focused on Addressable TV (ATV) as an additional sales channel, complementing the existing digital solutions. The challenge was accurately displaying ads based on location, and showing digital flyers with… Continue reading RTL GERMANY’S ADDRESSABLE TV INNOVATION: DYNAMIC CREATIVE ADS FOR REWE GROUP’S INDIVIDUAL REGIONAL RETAILER MARKETING

GLOBAL ADVERTISING SPEND TO PASS $1 TRILLION FOR THE FIRST TIME THIS YEAR

26. 11. 2024 Global advertising spend is on course to grow 10.7% this year to a total of $1.08trn, with online media leading the charge – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded – the new forecast represents a 0.2 percentage… Continue reading GLOBAL ADVERTISING SPEND TO PASS $1 TRILLION FOR THE FIRST TIME THIS YEAR

RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT

25. 11. 2024 The insight: Shoppable ads are taking over TV as retailers look for ways to reach consumers and shorten the path between discovery and purchase. Warner Bros. Discovery (WBD)’s new “Shop with Max” ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers’ catalog. Viewers can navigate to those products by… Continue reading RETAILERS EXPERIMENT WITH SHOPPABLE TV AS CONSUMERS WARM TO THE FORMAT

WHY ADVERTISERS NEED TO UNDERSTAND ‘CHANNEL RISK’

25. 11. 2024 When seeking to identify the optimal media mix for a campaign, advertisers need to be aware not just of the typical ROI of each channel, but also the likelihood that it will deliver to that level – that’s the risk element. What is channel risk? The Profit Ability 2 report from Thinkbox explains that every… Continue reading WHY ADVERTISERS NEED TO UNDERSTAND ‘CHANNEL RISK’

MULTIPLATFORM TV IS A KEY FACTOR IN BRAND COMMUNICATION, ACCORDING TO EGTA RESEARCH

24. 11. 2024 Last year’s egta 2024 CEOs’ & Top Execs’ Survey provided answers to questions about new opportunities, current challenges and revenue estimates in TV advertising sales. egta, the European organisation of marketers from the TV, media and advertising solutions industry, surveyed CEOs and top executives last year on the occasion of the 2024 CEOs’ & Top… Continue reading MULTIPLATFORM TV IS A KEY FACTOR IN BRAND COMMUNICATION, ACCORDING TO EGTA RESEARCH

STUDY USA: POSITIVE PORTRAYALS OF MEN IN ADS BOOST BRAND EQUITY AND SALES

23. 11. 2024 Campaigns with positive portrayals of men perform better in building long-term brand equity (37 percentile points higher) and in short-term sales likelihood (21 percentile points higher) than those with negative portrayals, according to data from Kantar. A study released for International Men’s Day, Connecting with men: How brands can decode modern masculinity, draws on data… Continue reading STUDY USA: POSITIVE PORTRAYALS OF MEN IN ADS BOOST BRAND EQUITY AND SALES

CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

21. 11. 2024 The average time spent in front of the TV (ATS) in the Czech Republic is stable at 3.5 hours per day. This is shown by data from the electronic measurement of viewership for January-October this year for the target group of viewers over 15 years of age. The highest average TV viewing time per person… Continue reading CZECHS WATCH TV FOR AN AVERAGE OF 3.5 HOURS A DAY

“DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

20. 11. 2024 The distinction between linear and digital TV is becoming increasingly nonsensical from a broadcaster perspective, argues Nick Manning, Founder of Encyclomedia International. Although different TV platforms have different functions, Manning suggests “the trick is to treat it as a single entity.” In this interview, Manning explores ways for European broadcasters to attract more ad spend,… Continue reading “DROP THE WORDS LINEAR AND DIGITAL; LET’S JUST TALK TV” SAYS NICK MANNING

ESTRELLA AND NETFLIX’S NEW YEAR’S HEIST CAMPAIGN ON ATRESMEDIA

14. 11. 2024 To promote Netflix’s new series Berlin, Estrella teamed up with Atresmedia for an innovative, interactive campaign during Spain’s most-watched TV moment—the New Year’s Eve countdown. The objectives were clear: generate high awareness for Berlin, enhance Estrella’s brand image, and make an impact with a campaign that broke through traditional ad norms. A one-of-a-kind approach In… Continue reading ESTRELLA AND NETFLIX’S NEW YEAR’S HEIST CAMPAIGN ON ATRESMEDIA

NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

7. 11. 2024 The two largest commercial TV groups in the Czech Republic are experiencing a successful year from the point of view of advertisers. Both Prima and Nova are close to full advertising sell-out this year. “I think this year is the first time in the history of the Czech TV market that both commercial TV groups… Continue reading NOBODY WILL PAY ME FOR ADVERTISING FOR PENSIONERS, THERE IS ROOM FOR CT, SAYS PRIMA BOSS SINGER

AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW

5. 11. 2024 Broadcasters around the world are celebrating World Television Day on 21 November. AKTV, which brings together the most important Czech commercial broadcasters, will not be left behind. In cooperation with its member broadcasters, AKTV has prepared an interactive “open day” for its clients, business partners and professionals in the field of television and media in… Continue reading AKTV CELEBRATES WORLD TELEVISION DAY WITH AN OPEN DAY, INVITES TO STUDIO TOURS AND ENTERTAINMENT SHOW