Author: Lenka Hrivnáková
EGTABITE 406: TF1 PUB TEAMS UP WITH SNAPCHAT FOR THE RETURN OF A HIT TV SHOW
25. 11. 2022 In this week’s egtabite we introduce an example of how broadcasters are partnering with social media companies in order to expand their reach and offering. In France, TF1 PUB has teamed up with Snapchat for the distribution of content from the reality TV show Star Academy. The partnership is part of TF1 Group’s Full Video… Continue reading EGTABITE 406: TF1 PUB TEAMS UP WITH SNAPCHAT FOR THE RETURN OF A HIT TV SHOW
DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM
24. 11. 2022 Major industry players are taking action to firmly deploy the HbbTV specification for Targeted Advertising, HbbTV-TA, in the European market, opening possibilities for new monetisation opportunities for broadcasters, advertisers and manufacturers. This was one of the developments discussed at the 10th HbbTV Symposium and Awards 2022. The annual key summit of the connected TV industry,… Continue reading DEPLOYMENT OF HBBTV TARGETED ADVERTISING BOOSTED AT 2022 SYMPOSIUM
ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY
23. 11. 2022 The number of people watching paid online videos in the Czech Republic has increased by more than a third in a year, new data from the czech statistical office shows. Shows on pay-per-view internet video channels (SVOD) such as Netflix and HBO Max were watched by 22% of people aged 16 and over in the… Continue reading ČSÚ: VIEWERSHIP OF PAID ONLINE VIDEOS IN THE CZECH REPUBLIC IS GROWING RAPIDLY
MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING
23. 11. 2022 56% of users of paid VOD services would not stop using them even if they newly included advertising, research by Atmedia has shown. A majority of users of paid VOD services (56%) would not stop using them even if they newly included advertising. The Atmedia index results show that the vast majority of them made… Continue reading MOST SUBSCRIBERS WOULDN’T LEAVE THE SVOD BECAUSE OF THE ADVERTISING
SMART TV USAGE GROWS IN CZECH REPUBLIC
23. 11. 2022 The share of Czech homes using a TV with an internet connection rose from 34% to 44% in the two years to June 30. Furthermore, according to the Czech Statistical Office (CSU), in households with children under 15 years of age and in young households, that figure now stands at more than 60%. Meanwhile, over… Continue reading SMART TV USAGE GROWS IN CZECH REPUBLIC
CZECHS MOST OFTEN REMEMBER ADS ON TV, FOLLOWED BY YOUTUBE AND FACEBOOK
22. 11. 2022 Television campaigns are the most memorable for Czech viewers and internet users. Compared to the same spots played in TV archives, on YouTube and Facebook, Czechs remember them best, according to the Track the Success study conducted by the AKTV in cooperation with Eye Square.
ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
21. 11. 2022 According to ATO data released on the occasion of World Television Day the share of local TV programmes exceeds their share of airtime in viewership. The share of local productions, i.e. Czech or Czechoslovak productions, in the broadcasts of the Czech Television, Prima and Nova television groups has accounted for 41% of all broadcasts in… Continue reading ATO: LOCAL TV SHOWS MAKE UP THE MAJORITY OF AUDIENCE SHARE
WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING
21. 11. 2022 Television has always been the most important and powerful screen in the American home. And even with the continued trend of cord-cutting, we know consumers are still tuned in—now, on connected television (CTV). As of 2020, more than 63% of all U.S. TV viewing time was on streaming services. As more consumers become tech-savvy, they are logging… Continue reading WHAT 25 YEARS OF PAID SEARCH CAN TEACH US ABOUT THE FUTURE OF TV ADVERTISING
TV AROUND THE WORLD CELEBRATES THE POWER OF ATTENTION
21. 11. 2022 TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide.
NOVEMBER’S CHART OF THE MONTH: DURING TIMES OF ECONOMIC UNCERTAINTY, TAKE ADVANTAGE OF COST-EFFECTIVE MEDIA
16. 11. 2022 Given the current economic climate, marketing budgets are increasingly under pressure with every investment needing to be justified. At this year’s IPA EffWorks Global, Les Binet (Group Head of Effectiveness of adam&eveDDB) provided a framework for planning media in economic uncertainty. During the session, ‘Marketing in the post covid economy’, Binet highlighted how short and… Continue reading NOVEMBER’S CHART OF THE MONTH: DURING TIMES OF ECONOMIC UNCERTAINTY, TAKE ADVANTAGE OF COST-EFFECTIVE MEDIA
LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV
15. 11. 2022 HBBTV SOLUTIONS CAN BRING PERSONALISATION AND TARGETING TO LINEAR TV ADVERTISING. ONLINE VIDEO OPERATORS ARE SET TO EARN MORE THAN THREE TIMES THE REVENUE FROM ONLINE ADVERTISING THAN FROM ONLINE SUBSCRIPTION SALES WITHIN FIVE YEARS. THIS WAS ALSO DISCUSSED AT THE HBBTV SYMPOSIUM. With HbbTV technology, targeted and personalised advertising messages can be brought into… Continue reading LINEAR TV ADVERTISING CAN BE TARGETED AND PERSONALISED THANKS TO HBBTV
BVOD ADVERTISING: MORE REACH, LESS RISK
15. 11. 2022 BVOD advertising adds reach to a linear TV campaign and is the least risky of all video advertising channels – including linear TV – in terms of predicting a return, according to a new Thinkbox study*. Surprisingly, there’s been relatively little large-scale evidence about the effectiveness of BVOD, despite being an important channel in the… Continue reading BVOD ADVERTISING: MORE REACH, LESS RISK
CHALLENGE EVEN FOR THE BEST MARKETERS. WHY DOES A GOOD TV AD NEED TO GRAB THE VIEWER’S ATTENTION?
14. 11. 2022 Grabbing the viewer's attention is a challenge even for big brands nowadays and the road to the goal is lined with many pitfalls. What is the recipe for attention-worthy advertising? And which specific brands can inspire in creatively grabbing attention?
THE CASE FOR BRAND INVESTMENT IN A TIME OF BUDGET CUTS
13. 11. 2022 As economic uncertainty has many businesses tightening their belts, one area particularly prone to budget cuts is branding. But brand building will always be a key driver of long-term success. We spoke with Tom Roach, VP brand strategy at global digital agency, Jellyfish, and Dr. Grace Kite, business economist and founder of data consultancy, Magic… Continue reading THE CASE FOR BRAND INVESTMENT IN A TIME OF BUDGET CUTS
ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK
12. 11. 2022 A year ago at this time, Jan Vlček, CEO of the Nova group, was praising the “golden times” for the TV business. Big advertisers – retail chains, electronics manufacturers or e-shops – were spending billions on advertising spots as people rushed to shop after the pandemic. This year is likely to be another growth year… Continue reading ADVERTISERS DON´T PANICK, SO FAR THEY ARE SIGNING MORE CONTRACTS THAN LAST YEAR OR THE YEAR BEFORE, SAYS HEAD OF NOVA VLČEK
NOVA DEPLOYS THREE PEANUTS FOR CINDERELLA, VOYO KING OF ŠUMAVA AT CHRISTMAS
11. 11. 2022 The main Christmas fairy tale on TV Nova will be the fairy tale Three nuts for Cinderella. the video platform Voyo will premiere the miniseries King of Šumava. The fairy tale Three Nuts for Cinderella with Libuša Šafránková will be broadcast this Christmas Eve at 20:20 on TV Nova. In addition to the Czechoslovak classic,… Continue reading NOVA DEPLOYS THREE PEANUTS FOR CINDERELLA, VOYO KING OF ŠUMAVA AT CHRISTMAS
EGTABITE 404: IL COLLEGIO. HOW RAI PUBBLICITÀ TRANSFORMED THE CLASSICAL TV SPOT INTO BRANDED STORIES
11. 11. 2022 This week’s egtabite showcases how the Italian sales house Rai Pubblicità seamlessly integrated the brand of sanitary products Lines into a successful series – boosting the awareness of the brand while addressing gender stereotypes and discrimination. Back to the past Lines has been the protagonist of a commercial miniseries that ran on Rai2 during the… Continue reading EGTABITE 404: IL COLLEGIO. HOW RAI PUBBLICITÀ TRANSFORMED THE CLASSICAL TV SPOT INTO BRANDED STORIES
WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS
10. 11. 2022 The HbbTV Association, a global initiative dedicated to providing open standards for advanced interactive TV services through broadcast and broadband networks to connected TV sets and set-top boxes, has unveiled the winners of the HbbTV Awards 2022, showcasing and celebrating excellence in the HbbTV community. The winners of the HbbTV Awards 2022: Best use of… Continue reading WINNERS OF HBBTV AWARDS 2022 ANNOUNCED: TV NOVA WON TWO AWARDS