THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

14. 7. 2024 Sustainability is a topic that resonates around the world. The media industry is no exception. Modern consumers are increasingly aware of environmental issues and tend to prefer brands that commit to sustainable practices. Advertisements that emphasise sustainability can engage these consumers and increase their brand loyalty. On the other hand, ads can also serve as… Continue reading THE GREENPRINT USA WEBINAR: SUSTAINABLE ADVERTISING ALONE WILL NOT CONVINCE CONSUMERS. ADVERTISERS NEED TO FOCUS ON SIX KEY POINTS.

WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

12. 7. 2024 You can watch big-name Hollywood blockbusters, the latest TV series and interesting documentaries in just a few clicks. How much? Is Netflix, Disney+ or Max better? And why subscribe to VOYO? We’ve prepared a list of the 10 most popular platforms in the Czech Republic with their subscription prices and tips on what they offer.… Continue reading WHAT TO SUBSCRIBE TO AND FOR HOW MUCH? NETFLIX, VOYO, DISNEY+, MAX AND OTHER POPULAR STREAMING SERVICES IN CR

US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

11. 7. 2024 US broadcasting groups have a substantial influence on the European audiovisual sector, with a significant market presence compared to their European counterparts, according to a new study by the European Audio Visual Observatory.  Around one in four (23%) of all private TV channels (excluding local TV) are US-owned and one in ten (8%) of all… Continue reading US PLAYERS DOMINATE IN EUROPEAN TV AND VOD SECTORS

NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’

11. 7. 2024 So far this year, we’ve seen some notable representation for the disabled and those with mental health conditions. Marvel’s Echo put deaf star Alaqua Cox front and center and has her go full force in action scenes as an amputee with a prosthetic leg. Max’s Turtles All The Way Down authentically portrays a mental illness (OCD). But per a recent study,… Continue reading NEW STUDY FINDS REPRESENTATION OF THE DISABLED IN MOVIES AND TV ARE LEAVING AUDIENCES VERY ‘UNSATISFIED’

DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

10. 7. 2024 Forget ‘Netflix and chill,’ these young whippersnappers are leaving behind our whole professionally produced way of life! It’s no longer about video consumers “cutting the cord,” with younger folks determining new, more user-friendly ways of watching television. Heck, “Netflix and chill” isn’t even a thing with these kids anymore The whole idea of what is video… Continue reading DOOMING DATA OF THE DAY: GEN ALPHA SPENDS 78% OF ITS SCREEN TIME ON SOCIAL VIDEO

STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’

8. 7. 2024 Subscribers in the United States are returning to streaming services they only resigned from a few months previously.  Research from Ampere Analysis shows that Disney subscribers who had previously churned and then returned (known as ‘resubscribers’) to take the Disney+/Hulu/ESPN+ bundle are 59% less likely to churn within 12 months than those who take Disney+… Continue reading STUDIE USA: 42% OF US CONSUMERS ARE SVOD ‘RESUBSCRIBERS’

STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

6. 7. 2024 A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience. Latency, unnatural ad breaks and the appearance of ad slates tend to turn viewers off, the study found. Those problems tend to crop up on connected TV platforms when… Continue reading STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR

4. 7. 2024 Two-fifths of Czechs are going abroad on holiday, most often to the seaside or for sightseeing. Most Czechs are going on a summer holiday this year, often more than one: 56% of those planning a summer break are even going on two or more holidays. Almost two-fifths of Czechs will go abroad. Of the types… Continue reading ALMOST TWO THIRDS OF CZECHS WILL GO ON HOLIDAY THIS YEAR

VINCENT GRIVET RE-ELECTED CHAIR OF HBBTV ASSOCIATION

3. 7. 2024 Vincent Grivet (representing Eutelsat) will remain Chairman of the HbbTV Association. The members of the industry association’s newly elected Steering Group (SG) re-elected Grivet for another two-year term at their meeting on 21 June 2024. Jon Piesing (TP Vision) was re-elected the HbbTV Association’s Vice-Chairman. Xavi Redon (Cellnex Telecom) will continue to serve as Treasurer.… Continue reading VINCENT GRIVET RE-ELECTED CHAIR OF HBBTV ASSOCIATION

CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS

25. 6. 2024 Creativity is one of the most important factors in advertising, says Simon Tunstill of Thinkbox, commenting on a new UK study by Accelero. Brand size and creativity are the biggest profit multipliers, the UK economic consultancy’s study concludes. And it was the issue of creativity that Simon Tunstill focused on in his presentation, Creative Drivers… Continue reading CREATIVE FACTORS HAVE A HIGH IMPACT ON ADVERTISING EFFECTIVENESS

WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

25. 6. 2024 Creative effectiveness platform System1 has found that the ad industry’s shift towards more humour-focused campaigns has continued into 2024, shifting ever further away from purpose. Purpose-led campaigns had of course been a defining feature of the 2010s, but as we enter the mid-2020s it would seem that humour has well and truly taken the upper… Continue reading WHO’S LAUGHING NOW? HUMOUR BLOWS PURPOSE OUT OF THE WATER AT CANNES

STUDY USA: CONSUMERS WANT BETTER BUNDLES TO SIMPLIFY STREAMING

24. 6. 2024 Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”. As streamers wrestle with high churn rates, a new study from Hub Entertainment Research provides some insights into how companies can use better bundles to reduce the number of consumers who are canceling services and improve… Continue reading STUDY USA: CONSUMERS WANT BETTER BUNDLES TO SIMPLIFY STREAMING

ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

20. 6. 2024 An MX8 consumer study found that YouTube, Netflix and Prime Video have the best ad experiences. A new survey about consumer perception of ads on streaming platforms from MX8 Labs reveals a balance of “yeah that makes sense” and “oh really?” In the realm of less-than-shocking, Netflix is the No.1 service watched by all demographics, followed by… Continue reading ADS ON STREAMING: WHAT CONSUMERS REALLY THINK

REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT

20. 6. 2024 Private TV stations have achieved groundbreaking preliminary rulings. Major operators have had to cut off access to several file-sharing repositories. Customers of several operators, including Vodafone, T-Mobile, and O2, are experiencing problems loading the Datoid, eDisk, and SledujteTo internet storage sites. Under standard conditions, these sites are unavailable for most clients, but this is not… Continue reading REPOSITORIES UNDER FIRE. NOVA AND PRIMA CRACK DOWN ON ILLEGALLY SHARED CONTENT

STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

20. 6. 2024 Discerning viewers and shoppers want brands to help expand their global horizons and foster a sense of community, according to a wide-reaching Amazon Ads report. International audiences want brands to represent global culture by embracing diversity and depicting people in nuanced and respectful ways. As detailed in a new Amazon Ads report, “From Ads to… Continue reading STUDIE USA: NEW RESEARCH SHOWS AUDIENCES SEEK OUT AUTHENTIC CROSS-CULTURAL CONTENT

DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY

20. 6. 2024 According to Inscape’s Q1 2024 TV Market Trends report, nearly 80% of U.S. households’ viewing time for news was via cable, satellite or over-the-air antenna.  Although streaming is capturing an increasing share of live, linear viewing — thanks to smart TV apps and devices that provide access to what broadcast and cable networks are currently… Continue reading DESPITE STREAMING’S INROADS, TENTPOLE TV VIEWING STILL DONE TRADITIONALLY

DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

20. 6. 2024 Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign. This campaign not only raised significant awareness but also earned prestigious awards, including… Continue reading DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS

DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN

20. 6. 2024 Tiger + Iguana = Tiguan Showcasing creativity and innovation, CANAL+ BRAND SOLUTIONS and Volkswagen launched an outstanding campaign for the new Tiguan, featuring eye-catching 3D animation. The campaign was executed with the help of Re-mind PHD, its creative department Fuse, the DDB agency, and CANAL+ BRAND SOLUTIONS’ creative entity, CANAL BRAND Factory. The primary aim… Continue reading DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN