A GOLDEN AGE FOR TELEVISION ADVERTISING

25. 9. 2018 Ignore the doom-mongers, writes Ebiquity’s Dr Nick Pugh – here are five reasons why TV is in rude health. Throughout the infancy, childhood, and teenage years of the digital revolution, the obituary of TV has been written time and again. “It’s too slow”, “It’s not interactive enough”, “it’s a medium of monologue not dialogue, so digital… Continue reading A GOLDEN AGE FOR TELEVISION ADVERTISING

WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING

25. 9. 2018 The ad-supported TV industry in Canada is moving fast to provide the data-driven environment that advertisers want, including more defined audience planning and better attribution to prove the value of television buying. The stand-out message from Future TV Advertising Forum 2018 was that Canadian TV has its self-confidence back, with a better product to ‘sell’ to… Continue reading WHAT WE LEARNT AT FUTURE TV ADVERTISING FORUM CANADA – CONFIDENCE IN TV IS RETURNING

THE FUTURE OF TV IS NOW (OR NEVER)

5. 9. 2018 From cord cutting, shaving and cord nevers to addressability, dynamic ad insertion and increasingly ad free experiences, the ad environment is more dynamic and complex than ever before. And now—right now—we are at a critical inflection point. This can either signal an industry renaissance marked by more relevant ads (fueled by rich data) or it could… Continue reading THE FUTURE OF TV IS NOW (OR NEVER)

MARKETING SUPERSTAR MARK RITSON WILL START HIS EUROPEAN TOUR IN PRAGUE

4. 9. 2018 The Association of Commercial Televisions has been continuing their education activities by organizing third conference aimed at marketing professionals in the fall. For the first time they will join forces with the Slovakia’s Association of Independent Radio and TV Stations (ANRTS) to give Czech and Slovak marketers the opportunity to hear one of the most… Continue reading MARKETING SUPERSTAR MARK RITSON WILL START HIS EUROPEAN TOUR IN PRAGUE

HERE’S WHY TV IS STILL THE MOST POWERFUL AD MEDIUM

28. 8. 2018 As the media landscape has fragmented with the emergence of new advertising mediums, the television has had to radically evolve over the past two decades. Due to these changes, many have speculated on the relevance of TV ads in a digital world, and if advertising dollars ought to be reallocated elsewhere. While TV is unrivaled for… Continue reading HERE’S WHY TV IS STILL THE MOST POWERFUL AD MEDIUM

TV AD SPEND APPEARS TO BOOST DIGITAL KPIS FOR AUTO BRANDS

15. 8. 2018 Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), including unique visitors and search. According to a new report from the Video Advertising Bureau that examined 25 domestic and foreign automotive brands, 19 brands had a positive or negative correlation between TV ad spend and website… Continue reading TV AD SPEND APPEARS TO BOOST DIGITAL KPIS FOR AUTO BRANDS

THE FUTURE OF TELEVISION IS … MORE TELEVISION

14. 8. 2018 CALL IT JEFFREY Katzenberg’s unicorn newborn. An operating company has come into being, ex nihilo, with the blandest of names—NewTV—and a valuation north of $1 billion. That’s something that has never happened before. Another thing that hasn’t happened before: the very first funding round for the company managed to reach the $1 billion mark. NewTV, then, is… Continue reading THE FUTURE OF TELEVISION IS … MORE TELEVISION

WHY BIG TECH SPENDS BIG ON TV

9. 8. 2018 If you read the trades regularly, there’s a good chance you’ve read that TV is dying. It’s less likely you read that Google, Netflix, and Amazon collectively spent more than $1B on TV advertising in 2017.1 Can both of those things be true? Why would tech giants spend so much on a dying medium? At times like… Continue reading WHY BIG TECH SPENDS BIG ON TV

A PICTURE WORTH A MILLION A DAY: FACEBOOK’S TV AD SPENDING

19. 6. 2018 Facebook has been spending heavily to back a TV ad campaign designed to win back its users’ trust following disclosures about users’ data being used to retarget them, its role in disseminating fake news, and other negative issues. The campaign (see below) promises to get back to “what made Facebook good in the first place.” So… Continue reading A PICTURE WORTH A MILLION A DAY: FACEBOOK’S TV AD SPENDING

ONLINE BUSINESSES BOOMING ON TV; GLOBAL FIGURES REVEAL THE IMPORTANCE OF TV ADVERTISING TO ONLINE BUSINESSES

14. 6. 2018 Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled by The Global TV Group – the informal grouping of TV broadcasters’ and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America –… Continue reading ONLINE BUSINESSES BOOMING ON TV; GLOBAL FIGURES REVEAL THE IMPORTANCE OF TV ADVERTISING TO ONLINE BUSINESSES

EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO

6. 6. 2018 For the past two decades, Spain’s state-run RTVE and private rivals Mediaset España and Atresmedia have been fighting for viewers’ hearts with slates of game shows, sports, comedies, and glossy morning news. Now, in a plot twist worthy of the steamiest soap opera, they’ve decided to hook up: This summer the adversaries are launching LovesTV, a shared 18-channel streaming platform… Continue reading EUROPEAN TV GETS READY TO FIGHT OFF NETFLIX AND HBO

AGREEMENT REACHED ON NEW MEDIA SERVICES DIRECTIVE (AVMSD)

26. 4. 2018 EP negotiators and the Bulgarian Presidency of the Council of the EU agreed on substantial rules for audiovisual media services, including digital platforms, on Thursday evening.</strong The revised legislation will apply to broadcasters, but also to video-on-demand and video-sharing platforms, such as Netflix, YouTube or Facebook, as well as to the live streaming on video-sharing… Continue reading AGREEMENT REACHED ON NEW MEDIA SERVICES DIRECTIVE (AVMSD)

ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION

12. 4. 2018 In the first year of its existence, the Association of Commercial Television (AKTV) set two main goals: to spread awareness among advertisers about television being a key advertising mediatype and to do so through marketing activities as well as to engage in law-making processes with a direct impact on commercial television business. During its first year, AKTV… Continue reading ASSOCIATION OF COMMERCIAL TELEVISION STARTED A DIALOGUE WITH ADVERTISERS AND GOVERNMENT AUTHORITIES IN THE FIRST YEAR OF OPERATION

TELEVISION IS STILL NUMBER ONE. EVEN TODAY’S INTERNET SAVVY CHILDREN PREFER TV

9. 4. 2018 Even though children mostly moved from the television screen to a computer monitor or smartphone, television is still number one for them. Research shows that even today’s children still prefer TV over other types of media. Lifestyle Survey of Children conducted by the Association of Television Organisations (ATO) shows that television is still a number one daily (or almost daily) media… Continue reading TELEVISION IS STILL NUMBER ONE. EVEN TODAY’S INTERNET SAVVY CHILDREN PREFER TV

EUROPEAN SALES HOUSES URGE LEGISLATORS TO STRIKE THE RIGHT BALANCE IN THE FINAL AVMS DIRECTIVE NEGOTIATIONS

26. 3. 2018 The European Commission’s proposal for a revised Audiovisual Media Services Directive in May 2016 promised to create a fairer environment for all players, to ensure adequate protection for consumers, especially children, to sustain the production of original European content and to introduce more flexibility on the advertising rules for broadcasters. The original proposal was a step in the… Continue reading EUROPEAN SALES HOUSES URGE LEGISLATORS TO STRIKE THE RIGHT BALANCE IN THE FINAL AVMS DIRECTIVE NEGOTIATIONS

WE WATCH MORE TV AND IN BETTER QUALITY

15. 3. 2018 95% of Czech households currently own a television. Moreover, the time we spend in front of the TV is constantly growing. Czech people aged 15 years or more watch TV for 3 hours and 45 minutes a day on average, which is 31 minutes more than ten years ago. They also watch TV broadcasts in better quality: almost… Continue reading WE WATCH MORE TV AND IN BETTER QUALITY

TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS

12. 2. 2018 As the results of the first month of 2018 show, the increase affects all players in the market. The Czech television advertising market had a successful first month this year. Based on the number of delivered advertising TRPs, 2018 started off favourably. Compared to the same period last year, the number of TRPs delivered to the… Continue reading TELEVISION INCREASES THE NUMBER OF DELIVERED ADVERTISING TRPS

TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS

6. 2. 2018 This is the result of a research that focused on the interconnection between the attention that people pay to advertisements and the influence it has on the sales of goods. According to the research conducted by Australian professor Karen Nelson-Field, television ads command more attention than YouTube or Facebook ads. The professor introduced her research at… Continue reading TELEVISION ADS OUTPERFORM YOUTUBE AND FACEBOOK ADS