EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER

8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.

AI AND VIDEO SEARCH: CHATBOTS CAN FIND STREAMING PLATFORMS BUT STRUGGLE WITH DEEP LINKS TO SHOWS, STUDY SAYS

6. 1. 2026 | 7 min read The number of people using traditional search engines is declining. Many are now turning to AI chatbots when searching for movies, series, and other streamed content. However, there is a problem. According to a study by veed analytics , the actual effectiveness of chatbots for video content search is still limited. How did testing across streaming services, countries, and chatbots turn out?

TIVO VIDEO TRENDS REPORT: VIEWERS WATCHING MORE LOCAL CONTENT

2. 10. 2025 | 3 min read Consumer spending on video content grew year-over-year in the second quarter according to report.

FALSE PREJUDICES AGAINST TELEVISION. TV REMAINS ESSENTIAL FOR VIEWERS AND ADVERTISERS

13. 8. 2025 | 7 min read “Television is for older people,” “They only show ads on TV,” “I never watch it,” etc. There are many prejudices against television. But is there any truth to them? The answer to this question was provided by a new study from Screenforce titled “The Beauty of TV.” The results, presented during an exclusive webinar, show that while prejudices against television certainly exist, the reality is quite different.

MASS COMMUNICATION IS DYING, THE FUTURE BELONGS TO PERSONALIZATION

2. 8. 2025 | 7 min read Why shout through a megaphone to a crowd when you can whisper what interests each individual directly into their ear, asks Michal Orsava, co-founder of Webout.

A VEVO & CHANNEL 4 STUDY – UNLOCKING THE POWER OF PREMIUM

17. 4. 2025 Amid ongoing industry discussions around the definition of premium content and the role of global streaming platforms within the broader “TV” ecosystem, Vevo, the world’s leading music video network, which distributes the largest network of premium music channels on YouTube, has released a new study. The research conducted by Amplified Intelligence offers valuable insights into the effect of heightened attention that premium content demands, no matter the platform of delivery.

NMS: 70% OF CZECH HOUSEHOLDS ALREADY WATCH VIDEO CONTENT OVER THE INTERNET

26. 11. 2024 | 3 min read Internet has become the dominant source for watching video content and television. It is already significantly ahead not only of cable, but also of terrestrial viewing. The habits of the younger generation show that the trend of online television will grow stronger, according to research from NMS Market Research.

DOES THE FUTURE BELONG TO SHORT VIDEOS?

5. 8. 2024 | 2 min read According to Hubspot research, 62 percent of consumers have viewed video content to gain information about a brand or product. But what's the difference between short and long videos, and what are their benefits? We wrote about this in the last issue of MAM - a double issue 32-33/2024.

VIDEO CONTENT ON THE INTERNET CONTINUES TO GROW BY 50% YEAR-ON-YEAR

3. 7. 2024 | 2 min read Interest in watching video content continues to increase significantly, according to Czech Radio.

STREAMING MAY BE FLUSH WITH CONTENT BUT DISCOVERY REMAINS A CHALLENGE

17. 3. 2024 | 5 min read While consumers continue to enjoy a myriad of TV show options, discoverability remains a work in progress — and an increasingly valued feature by consumers, according to Hub Entertainment Research. But the firm’s Senior Consultant Mark Loughney believes to avoid flaring the fickle subscriptions of cancel-happy consumers, streamers need to remind viewers of the full reach of their libraries, not just the latest and greatest of their investments.

ADVERTISING’S AI REVOLUTION IS COMING – AND ITS ROLE IN MEDIA MAY BE DIFFERENT THAN YOU THINK

12. 3. 2024 | 5 min read It seems inevitable that artificial intelligence will transform advertising. But it’s not just going to be about chatbots writing taglines or algorithms tailoring creative on the fly. Instead, the biggest impact will be quieter, more fundamental, and far-reaching: a dramatic shift in the supply curve for quality reach, because, as most people in marketing focus on AI’s effects on advertising content, it also has the ability to up-end video content creation across the board.

STUDY: ADVERTISING THRIVES IN THE LIVING ROOM

7. 3. 2024 | 7 min read The living room is the environment at home that’s best suited for advertising to succeed. That’s the key finding from a study of video advertising that examined where in the home advertising was most likely to be remembered – and why.