Tag: sponsoring
PRISA & STELLANTIS: PERSONALIZED PODCAST INTEGRATIONS TO BUILD TRUST AND BOOST ENGAGEMENT
24. 6. 2025 In today’s media landscape, creating meaningful brand impact requires more than just a powerful product and content – it takes smart partnerships. The success of Prisa and Stellantis’ Leadmotor campaign for a new electric vehicle brand in Spain illustrates how collaboration between brand and media partner can unlock creative innovation and measurable business results. Stellantis… Continue reading PRISA & STELLANTIS: PERSONALIZED PODCAST INTEGRATIONS TO BUILD TRUST AND BOOST ENGAGEMENT
EGTABITE 248: ITV’S LOVE ISLAND: LINKING REAL-WORLD BEHAVIOUR TO REALITY TV
15. 2. 2019 Linking real-world behaviour to reality TV This week’s egtabite takes a deeper dive into an ambitious study presented by ITV at egta’s Market Intelligence Meeting in Budapest end of January. The UK sales house showcased innovative research on Love Island – the smash hit reality show which took the UK by storm – with a… Continue reading EGTABITE 248: ITV’S LOVE ISLAND: LINKING REAL-WORLD BEHAVIOUR TO REALITY TV
EGTABITE 246: IP GERMANY’S BEAUTY REPORT – HOW SUCCESSFUL BEAUTY BRANDS RELY ON TV
1. 2. 2019 Mirror, mirror on the wall, who has the best beauty strategy of them all? This week’s egtabite features an in-depth look at IP Germany’s Beauty Study – a comprehensive dive into the world of beauty brands in Germany and the significant role of television in their market strategy. The sales house joined forces with the… Continue reading EGTABITE 246: IP GERMANY’S BEAUTY REPORT – HOW SUCCESSFUL BEAUTY BRANDS RELY ON TV