Tag: others
DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS
20. 6. 2024 Puppy mills, where dogs are bred for profit with little regard for their welfare, remain a troubling issue. To combat this, GAIA, a Belgian non-profit organisation dedicated to animal rights, partnered with Integreate by DPG Media to launch an impactful media campaign. This campaign not only raised significant awareness but also earned prestigious awards, including… Continue reading DPG MEDIA AND GAIA’S UNITED EFFORT TO FIGHT PUPPY MILLS
DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN
20. 6. 2024 Tiger + Iguana = Tiguan Showcasing creativity and innovation, CANAL+ BRAND SOLUTIONS and Volkswagen launched an outstanding campaign for the new Tiguan, featuring eye-catching 3D animation. The campaign was executed with the help of Re-mind PHD, its creative department Fuse, the DDB agency, and CANAL+ BRAND SOLUTIONS’ creative entity, CANAL BRAND Factory. The primary aim… Continue reading DRIVING CREATIVITY: VOLKSWAGEN AND CANAL+ BRAND SOLUTIONS’ TIGUAN CAMPAIGN
THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION
15. 2. 2024 While business partnerships and collaborations are key, joining forces in showcasing creativity can prove to be quite challenging, yet equally rewarding. Such was the case with the constructive partnership between DPG Media and Belgian fashion retailer JBC. The companies pulled off a successful collaborative campaign combining the fame of The Masked Singer competition with the… Continue reading THE MASKED SINGER: DPG MEDIA AND JBC’S CREATIVE COLLABORATION
RMB’S SLICE: WHERE INNOVATION AND EXPLORATION FUEL THE NEXT-LEVEL BRANDED CONTENT
20. 11. 2023 RMB, the Belgian media sales house, is dedicated to transforming its business to make it more resilient with a focus on innovation, exploration, and sustainability. Nevertheless, they feel under pressure from the new players in the market. As a result, in 2022, as an addition to the creative solutions unit launched in 2018 known as… Continue reading RMB’S SLICE: WHERE INNOVATION AND EXPLORATION FUEL THE NEXT-LEVEL BRANDED CONTENT
IMS’S UNILEVER CAMPAIGN BRINGS TV AND RADIO TOGETHER
26. 10. 2023 Background information In this business case study, we discuss IMS’s TV and radio campaign for Unilever that tapped into the complementarity of these two mass media. Following the launch of a radio audience measurement by Kantar Media in Uzbekistan, the interest in radio increased among clients that finally could have reliable radio figures alongside the… Continue reading IMS’S UNILEVER CAMPAIGN BRINGS TV AND RADIO TOGETHER
DOVE US: WHAT DO YOUR HANDS MEAN TO YOU?
12. 7. 2023 Background Unilever is committed to increasing diversity and promoting more inclusive representation of people through its advertising. Dove’s Advanced Care Hand Wash campaign does just that & is an important step in its #unstereotype commitment. To launch Dove’s new hand wash, Dove wanted to reappraise the importance of their hands. It was the first time… Continue reading DOVE US: WHAT DO YOUR HANDS MEAN TO YOU?
EGTABITE 304: RTÉ AND ELECTRIC IRELAND – DARKNESS INTO LIGHT 2020: SUNRISE APPEAL
5. 6. 2020 The spirit of solidarity, especially in times of crisis, is needed more than ever. This week’s egtabite features a generous cross-platform campaign made in partnership with RTÉ and Electric Ireland, an Irish utility company, called “Darkness Into Light 2020: Sunrise Appeal”. Darkness Into Light Pieta, a mental health charity preventing suicide and self-harm and offering… Continue reading EGTABITE 304: RTÉ AND ELECTRIC IRELAND – DARKNESS INTO LIGHT 2020: SUNRISE APPEAL
EGTABITE 295: RMB’S CROSS-MEDIA MXTEND STUDY
27. 3. 2020 Media make up a large part of our daily lives, accompanying us everywhere, from the moment we get up until we go to bed, without us even realising it. Like travel, media open the way to discovery, enrich our knowledge and help us relax. While we can live without travelling, it is much harder without… Continue reading EGTABITE 295: RMB’S CROSS-MEDIA MXTEND STUDY
EGTABITE 291: ARE UNEXPECTED ADS EFFECTIVE? – CHANNEL 4’S PL4Y-BACK AD RESPONSE STUDY
28. 2. 2020 While creative solutions are often the ideal way for TV companies to attract new advertisers, it sometimes remains challenging to prove to clients and brands that their investments in a channel’s creative formats are paying off. This week’s egtabite features the PL4Y-Back Ad Response study conducted by Channel 4, which proves that the creative use… Continue reading EGTABITE 291: ARE UNEXPECTED ADS EFFECTIVE? – CHANNEL 4’S PL4Y-BACK AD RESPONSE STUDY
EGTABITE 289: VIACOMCBS GLOBAL CONSUMER INSIGHTS: WHAT DOES TV MEAN TO PEOPLE WORLDWIDE?
14. 2. 2020 The TV viewing experience has been changing drastically in the last years, especially with the rise of streaming services and all new devices for accessing them. The way audiences consume TV daily is constantly evolving. Therefore, there is a rising need for most recent figures that precisely show people’s viewing behaviour. This week’s egtabite puts… Continue reading EGTABITE 289: VIACOMCBS GLOBAL CONSUMER INSIGHTS: WHAT DOES TV MEAN TO PEOPLE WORLDWIDE?
EGTABITE 287: GOLDBACH MEDIA & LIBRIO-PROVING THE SHORT-TERM ACTIVATION AND THE LONG-TERM IMPACT OF TV
31. 1. 2020 What is TV advertising really good for – offering short-term activation or long-term impact on brands? Any discussion of TV as an advertising medium is likely to involve buzzwords such as branding, image advertisements and long-term advertising impact. But what happens immediately after a TV spot airs? This week’s egtabite features Goldbach Media’s TV campaign… Continue reading EGTABITE 287: GOLDBACH MEDIA & LIBRIO-PROVING THE SHORT-TERM ACTIVATION AND THE LONG-TERM IMPACT OF TV
EGTABITE 279: AI MEETS PREMIUM CONTENT – IP DEUTSCHLAND’S CONTEXTUAL VIDEO TAGGING
22. 11. 2019 Artificial Intelligence (AI) is advancing as we speak, changing the world we live in, making our lives more convenient. In a media landscape where advertisers are seeking maximum visibility for their products, TV advertising is pushing the envelope and constantly developing new forms of advertising. This week’s egtabite puts the spotlight on such an innovative… Continue reading EGTABITE 279: AI MEETS PREMIUM CONTENT – IP DEUTSCHLAND’S CONTEXTUAL VIDEO TAGGING
EGTABITE 256: TV2’S META-STUDY – HOW ADDRESSABLE TV PROVIDES HIGHER ROI THAN YOUTUBE AND FACEBOOK
12. 4. 2019 In today’s fast-paced world, where everything happens in the blink of an eye, advertisers are constantly searching for the most effective way to place their brands in the spotlight. While often videos on Facebook and YouTube are opted for as a quick, cheap and easy solution for brands to reach consumers, new research now indicates… Continue reading EGTABITE 256: TV2’S META-STUDY – HOW ADDRESSABLE TV PROVIDES HIGHER ROI THAN YOUTUBE AND FACEBOOK