EXPERTS: PAY TV AND STREAMING TO CONVERGE

17. 8. 2022 Nearly one third of TV industry professionals expect traditional pay TV and streaming services to converge.

„YOU CAN EITHER MAKE PEOPLE CRY AND LAUGH, OR YOU CAN’T SUCCEED IN THE TV BUSINESS,“ SAYS CME CHIEF DIDIER STOESSEL

10. 8. 2022 CME Media Group CEO Didier Stoessel is one of the most influential figures in the domestic media business. The former investment banker with experience at HSBC and Merril Lynch is the top executive chosen by the PPF Group two years ago to bring the newly acquired CME Media Group back to the limelight. And Stoessel hasn’t held back at all - he has pulled creative producers and developers on his side („Having good content and a way to deliver it - that’s the name of the game these days“), hired triple the number of studios and is spending hundreds of millions on content production. On top of that, he has “revived” the then-stagnant Voyo, an online video library project, which he has made into one of the distinctive pillars of its strategy and which is now generating hundreds of millions in revenue a year. However, Stoessel still faces a number of challenges: competition in the market („Even though our biggest competition is sleep - that’s six to seven hours a day when you’re not consuming our content“), the economic slowdown or the steady decline in viewership of linear broadcasting. How does one of the most important Television executives in the Czech republic plan to deal with them?

THE REVOLUTION NAMED TELEVISION: THE HISTORY OF THE MOST INFLUENTIAL MEDIUM OF THE 20TH CENTURY

5. 8. 2022 Let’s go back to the first half of the 20th century and explore an adventure called a television. A SLIGHTLY DIFFERENT PICTURE The first ideas of a television combined two phenomena of their time - radio, that is, the transmission and reception of signals over longer distances, and cinematography, that is, moving pictures. However, it was not a mere combination of these two phenomena. What was needed was a revolution in the perception, or rather the nature, of the image. Cinemas used projectors that screened running strips of material on which images were captured chemically as a whole. With television, the image had to be broken down into individual points with specific coordinates and properties. In a television, this image is again composed and the points are assigned their features.

CZECHS LIKE TO WATCH TV, RADIO AND VOD SERVICES IN SUMMER

4. 8. 2022 Data from Nielsen Atmosphere research shows how media consumption in summer evolves compared to the rest of the year. We listen to the radio more often in the summer, while go to the cinema and watch TV content less.

HISTORY’S MOMENT IN MEDIA: THE APOLLO 11 MOONSHOT

3. 8. 2022 Fifty-three years ago -- July 20, 1969 -- at a few minutes before 11 p.m. Eastern time, Neil Armstrong and Edwin "Buzz" Aldrin stepped off the landing module Eagle and onto the lunar surface, becoming the first human beings to walk on the moon. It was, as Armstrong famously said, "One small step for a man, one giant leap for mankind." It was also one of the biggest television events in history.

THE NEW LIFE OF THE LIVING ROOM AKA ALL EYES ON THE BIG SCREEN

1. 8. 2022 Recent years have accelerated the growth of media consumption on a global scale - especially when it comes to home use, as our living rooms have become the epicenter of a whole new lifestyle. What does this mean for advertisers and broadcasters themselves, and how can they use it to their advantage? This was the aim of the current research “New Life of the Living Room”, which was jointly carried out by smartclip a RTL AdConnect.

UK STUDY: TV REMAINS AN IMPORTANT SOURCE OF NEWS FOR TEENAGERS

31. 7. 2022 UK teenagers may prefer Instagram, TikTok and Youtube as news sources over traditional news channels, but television remains an important source of news for them too.

HOW TO REACH CONSUMERS WATCHING BOTH LINEAR AND STREAMING TV

26. 7. 2022 Using connected TV to go after cord-cutters is only part of the story

TV DELIVERS ONE OF THE HIGHEST AND MOST CONSISTENT LEVELS OF ATTENTION TO ADVERTISING

15. 7. 2022 Research by Finecast and Amplified Intelligence shows that the platform has the largest impact on how much UK consumers pay attention to your ad

DEMYSTIFYING CTV IN THE UK

5. 7. 2022 Thinkbox’s Matt Hill examines the world of CTV and explores why the UK is a hard market to crack.

VOYO IS DOING FUNDAMENTALLY BETTER THAN WE PLANNED. ORDINACE IS STILL THE DRIVING FORCE, SAYS DANIEL GRUNT OF CME

23. 6. 2022 Daniel Grunt returned to CME a year ago as head of digital activities. His task was to secure one million subscribers for Voyo within five years. How's it going?

TV ADVERTISING IS THE MOST TRUSTED BY VIEWERS

18. 6. 2022 The latest Screenforce study was presented as Screenforce Day (24 May 2022). This year it focused on the on the trustworthiness of different moving image channels.

TV 360: WHY MARKETERS SHOULD COMBINE LINEAR TV AND CTV

16. 6. 2022 The number of cord-cutters has never been higher, and ad spend dedicated to connected TV (CTV) is rising steadily every year. But advertisers shouldn’t discount linear TV just yet. The US counts close to 50 million households with traditional TV services, and in 2021, 61% of US consumers watched linear TV on a weekly basis.

WHY DO CZECHS WATCH MORE TV? LAST YEAR IT WAS FOUR HOURS A DAY

15. 6. 2022 Even the massive rise of social media and streaming services has not deterred Czech viewers from watching classic linear TV channels. What's more, their viewership is continuously growing to last year's record of four hours a day (four hours and two minutes, to be precise). This, incidentally, is 48 minutes a day more than in 2007, as pointed out by Nielsen Admosphere, which provides electronic measurement of TV viewership for the Association of Television Organizations (ATO).

REPORT USA: THE OPTIMAL TV/STREAMING AD BALANCE

10. 6. 2022 The Comcast Advertising Report 2022: Actionable Insights for the Modern TV Advertiser, recommends that advertisers allocate 20 per cent to 30 per cent of their premium video budget towards streaming, and the rest to traditional TV.

VOYO NOT PLANNING TO JOIN A PRICE WAR OR INTRODUCE ADS

3. 6. 2022 Paid video service Voyo will not participate in a price war with foreign VOD services, neither does it plan to introduce ads. It was announced at the Digimedia conference.

CZECHS WANT BOTH TV AND STREAMING SERVICES

2. 6. 2022 Linear broadcasting is still the most desired platform, agreed experts at the seventeenth annual Digimedia conference. The growing popularity of time-shifted viewing and streaming services, which still have great potential in the local market, was also confirmed.

THE WORLD BEHIND THE RED BUTTON: WE CAN HARDLY IMAGINE TELEVISION WITHOUT HBBTV TODAY

1. 6. 2022 Czechs are not the only ones discovering the TV world behind the red button. HbbTV has come a long way since its launch in 2011 and has rightfully become one of the most dynamically evolving global TV technologies of today. It is popular with TV stations, viewers and advertisers all over the world - demand from all parties is rising and the already wide range of options is expanding accordingly. It is because HbbTV combines the biggest advantages of TV and the internet: a wealth of quality content intended for the big screen and unlimited access in terms of space and time. What are the opportunities hidden behind the red button?