FIVE MARKETING TRUTHS: RITSON AND SHARP REACHED A CONSENSUS IN CANNES

23. 6. 2026 | 9 min read Mark Ritson and Byron Sharp are among the most prominent and most frequently cited figures in contemporary marketing. At the Cannes Lions festival, their rare joint appearance was based on a simple premise: given that they are known for frequently competing against one another, are there any issues on which they can actually agree?

MAKING A MARKETER 2: MARKETING HAS A MARKETING PROBLEM

29. 10. 2024 | 3 min read The Marketing Festival team has released Making a Marketer 2, a documentary featuring luminaries from the current marketing scene.

MARKETERS SHOULD PAY MORE ATTENTION TO ATTENTION

6. 9. 2022 | 11 min read There’s ample evidence that longer dwell time on ads raises brand recall and choice, so ignore Byron Sharp’s claims that you shouldn’t pay for more attention.

WHY ATTENTION AND REACH NEED EACH OTHER: KAREN NELSON-FIELD AND MIKE FOLLETT RESPOND TO BYRON SHARP

5. 9. 2022 | 6 min read Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.

BYRON SHARP: MARKETERS STILL DON’T UNDERSTAND HOW ADVERTISING WORKS

9. 6. 2022 | 3 min read According to the head of the Ehrenberg-Bass Institute, brands complicate their situation when they can't draw on their own data and base marketing on impressions.

TARGETED BYRON SHARP, ANYONE?

1. 4. 2019 | 4 min read Data can now make TV more effective. Even Byron Sharp should welcome more accurate targeting.