Author: Lenka Hrivnáková
WHEN ENTERTAINMENT BECOMES EDIBLE
30. 1. 2026 General information Country: France Company: CANAL+ BRAND SOLUTIONS Client: McDonald’s Sector: FMCG (Food & Beverage) Media: Linear TV, digital video, social media, in-app activation, in-store Time period: 4 months (September – December 2024) Background Hot Ones is a popular interview show concept in which well-known personalities answer in-depth questions while tasting progressively spicier hot sauces, creating a mix of entertainment, authenticity, and… Continue reading WHEN ENTERTAINMENT BECOMES EDIBLE
CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT
28. 1. 2026 Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie. Why joined-up thinking matters Creative and media are often siloed endeavours within the advertising process. Making sure creative work has emotional resonance is undoubtedly vital, as is reaching… Continue reading CREATIVE AND MEDIA TOGETHER DRIVE ADVERTISING IMPACT
YOUTUBE VS. TRADITIONAL TV IN THE UK
28. 1. 2026 What YouTube’s Growth Really Means for TV, and How Marketers Can Respond YouTube now rivals traditional TV for reach, but it’s some way behind on engagement. This report digs beneath the recent sensational headlines to examine how shifting viewership habits, screen use, and attention levels will reshape video ad strategies. What do recent headlines about… Continue reading YOUTUBE VS. TRADITIONAL TV IN THE UK
STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING
27. 1. 2026 In contrast the main reason for cancelling pay TV services is to reduce costs and save money, according to Parks Associates As pay TV operators continue to struggle with cord cutting and streaming platforms seeks to retain fickle consumers who regularly cancel subscriptions, a new study from Parks Associates takes a deep dive into consumer… Continue reading STUDY: TOP REASON FOR CANCELLING STREAMING SERVICE IS PROGRAMMING
WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING
26. 1. 2026 This year’s Super Bowl ad lineup tilts decisively toward star power and humor over heartstring-pulling narratives, continuing a trend that has reshaped the game’s advertising tone in recent years. Many confirmed spots feature A-list talent: Keegan-Michael Key and Danny McBride (State Farm), Adrien Brody (TurboTax), Matthew McConaughey and Bradley Cooper (Uber Eats) among them. Comedy… Continue reading WHY SUPER BOWL ADS KEEP GETTING FUNNIER—AND LESS TOUCHING
HOW TO EXTEND THE LIFE OF SUPER BOWL ADS
25. 1. 2026 Read about creating messages that resonate with consumers well beyond the Big Game. Super Bowl advertising is a major test of creative effectiveness. It commands extraordinary investment and attention, yet the lessons that matter most aren’t about one night of buzz; they’re about consistent, brand‑building that works both in the moment and afterward for an… Continue reading HOW TO EXTEND THE LIFE OF SUPER BOWL ADS
COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS
24. 1. 2026 A majority of advertising professionals say artificial intelligence is reshaping TV advertising, but many have yet to see measurable results, according to new research released Jan. 22 by Comcast Advertising. The 2026 “Comcast Advertising Report” includes data from a survey conducted in November 2025 with 216 brand and agency respondents. Of those surveyed, 77 percent said… Continue reading COMCAST ADVERTISING SURVEY FINDS AI USE HIGH, TRUST LOW AMONG ADVERTISERS
SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE
17. 1. 2026 The biggest gripe with Super Bowl campaigns is that most brands are just advertising during the Big Game, instead of creating content designed to specifically coexist with the Super Bowl. Those that do—like Rocket Mortgage and Uber Eats in 2025—can reap enviable rewards. Brands must keep in mind: this game is the pinnacle for two… Continue reading SUPER BOWL GIVES BRANDS A CHANCE TO MAKE FANS FOR LIFE
STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES
15. 1. 2026 While Prime Video recently set a streaming record, broadcast still delivers the largest NFL audiences, TVB reports While recent media coverage has promoted Amazon Prime Video’s January 10 NFL playoff matchup between the Green Bay Packers and the Chicago Bears as the most-watched NFL game ever on a streaming platform, a new study by the… Continue reading STUDY USA: BROADCAST REMAINS THE MOST POWERFUL PLATFORM FOR REACHING NFL AUDIENCES
THE AI THREAT TO MEDIA QUALITY
7. 1. 2026 Digital video and social media are a focus for UK brands and agencies in the year ahead, but many are worried about their output being shown next to questionable influencer content or AI slop. What’s happening Ad content adjacency emerges as the top media challenge in IAS’s UK Industry Pulse Report 2026, cited by 78% of brand and agency digital media experts in a survey. Specific concerns include… Continue reading THE AI THREAT TO MEDIA QUALITY
PF 2026
24. 12. 2025 The Association of Commercial Television + ScreenVoice wish you a peaceful and relaxing holiday season in the company of the stories and tales you love the most. Merry Christmas.
SCREENVOICE SELECTION OF THE MOST FAVOURITE SHOWS FROM THE CHRISTMAS PROGRAMME OF COMMERCIAL TV
22. 12. 2025 This year, you can also look forward to fairy tales, popular films and specials of popular shows on commercial TV channels. Enjoy a fairy-tale-like Christmas, in the warmth of your home, surrounded by your loved ones, and start quietly 3️⃣ – 2️⃣ – 1️⃣ RIGHT NOW!
AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE
15. 12. 2025 Nearly one-third of US streaming sign-ups recorded between February 2024 and January 2025 landed in the festive window from November to January, according to new research from Ampere Analysis. The study points to Black Friday as a major contributor, with 8 of the top 10 US streamers running promotional deals in 2024, offering savings ranging… Continue reading AMPERE: HOLIDAY SIGN-UP SURGE DELIVERS A THIRD OF US STREAMING ADDS, BUT RETENTION COMES DOWN TO VALUE
USING CARBON SCORING TO STEER ADVERTISING TOWARDS MORE SUSTAINABLE PRODUCTS
11. 12. 2025 FranceTV Publicité has partnered with independent consultancy Carbone 4 to measure the climate compatibility of advertised products and, from 2026, to encourage higher-scoring products with preferential airtime across its ecosystem. This approach treats climate-compatible advertising as a lever sales houses can actively control, rather than a passive constraint. The following sections highlight seven points sales… Continue reading USING CARBON SCORING TO STEER ADVERTISING TOWARDS MORE SUSTAINABLE PRODUCTS
RMB BLUE, A TRANSITION BRAND AND COMMERCIAL SYSTEM FOR VALUES-BASED ADVERTISING
10. 12. 2025 RMB has created Blue as a single transition brand that signals a purpose-driven marketing strategy to both citizens and advertisers. From a B2C angle, it is presented to the viewers through a recognisable on-air identity and the www.bluepub.be website, and from a B2B perspective, to the ad market as a label attached to campaigns that… Continue reading RMB BLUE, A TRANSITION BRAND AND COMMERCIAL SYSTEM FOR VALUES-BASED ADVERTISING
AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE
8. 12. 2025 The Kuba s Novou podcast continues! This time, we take a look behind the scenes at how artificial intelligence is created and works at Nova. AI team leader Tereza Fukátková explains why AI is key to Nova’s future, how the new team was built, and what tools employees are already using — including the internal… Continue reading AI IS THE FUTURE, WHICH IS WHY WE HAVE BUILT A NEW TEAM AT NOVÁ, SAYS FUKÁTKOVÁ SOURCE
TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA
3. 12. 2025 Legacy TV and movie discovery continue to see many benefits from social media — in terms of marketing and content discovery. At the same time, social media does much to serve its own content in terms of getting popular appeal and usage. New research from S&P Global Market Intelligence finds young media consumers are served… Continue reading TV, MOVIE DISCOVERY CONTINUE TO BENEFIT FROM SOCIAL MEDIA
BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?
2. 12. 2025 Black Friday isn’t what it used to be – it’s much longer than the day for which it’s named, but it’s also more complex and trickier to read in a knotty global economic context; a few sources hint at the signals in the wider noise. Why Black Friday (or the whole week or month) matters… Continue reading BLACK FRIDAY SPENDING AROUND THE WORLD: WHAT HAPPENED?