Tag: RTL Ad Alliance
UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE
11. 9. 2025 In summer 2025, RTL AdAlliance in Austria reimagined the traditional sweepstakes by transforming it into an interactive Augmented Reality experience. Instead of waiting for a prize in a physical package sent to be to the winners, participants could place a virtual gift box in their own living room via smartphone and unbox it themselves. What… Continue reading UNBOXING THE FUTURE: TURNING SWEEPSTAKES INTO AN IMMERSIVE AR EXPERIENCE
PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS
30. 7. 2025 The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds. European consumers trust radio, linear TV, cinema and print due to their established credibility, finds RTL AdAlliance’s The New Life of the Living Room study*, which provides… Continue reading PEOPLE LOSING TRUST IN SOCIAL MEDIA AS DISINFORMATION SPREADS
AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY
17. 4. 2025 A unique gateway to Europe’s premium digital video inventory RTL AdAlliance has introduced AdManager, a self-service advertising platform that enables advertisers to directly purchase premium digital video inventory across multiple European markets. The platform consolidates access to Connected TV (CTV), Broadcaster Video-On-Demand (BVOD), and online video inventory within a single, user-friendly interface. It’s a first-of-its-kind… Continue reading AD MANAGER BY RTL ADALLIANCE – A UNIQUE GATEWAY TO EUROPE’S PREMIUM DIGITAL VIDEO INVENTORY
THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE
13. 4. 2025 The desire to save money is increasingly reflected in media behaviour. Europeans, who on average have two paid subscriptions to SVOD services, are looking for cheaper options. Media behaviour is changing. Europeans are seen to be trying to save on subscriptions for SVOD services. The credibility of social media is decreasing in their eyes due… Continue reading THE CHOICE OF CHEAPER WATER SERVICES IS INCREASINGLY COMMON IN EUROPE
STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US
1. 4. 2025 A new report has found 59% of connected TV users begin their journey with broadcaster-produced content when they switch on TV. RTL AdAlliance has revealed the fourth edition of its annual study – The New Life of the Living Room. In the quantitative research, RTL Group’s international sales house separates signal from noise in the… Continue reading STUDY EU: BROADCASTER CONTENT REMAINS TOP CHOICE IN EUROPE AND US