VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE

14. 2. 2023 Valentine’s Day provides an opportunity for brand building, even segments without a hint of romance have a chance, writes Kateřina Nejedlá of Mindsquared. Only 43 per cent of the Czech population celebrates Valentine’s Day on 14 February, especially those aged 18 to 35. On average, Mother’s Day is more popular, for example, and despite its… Continue reading VALENTINE’S DAY BUDGETS GROW BEYOND FLOWERS AND CHOCOLATE

ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021

24. 3. 2022 The advertising market has recovered from the effects of the covid-19 pandemic and will see an 8% growth in above-the-line media investment in 2021 compared to 2020, according to AdIntel monitoring. Nielsen Ad Intel’s Admosphere monitoring data for 2021 shows that TV was again the strongest media type last year. The entire above-the-line advertising market… Continue reading ADVERTISING INVESTMENT IN MEDIA TO INCREASE BY 8% IN 2021

MARK RITSON: THE MEDIA BATTLE OF THE DECADE WILL BE FOUGHT FOR THE TV SCREEN

3. 10. 2018 Mark Ritson, the Australian university professor and marketing expert, started his European tour in Prague on Monday. He delivered a presentation to the representatives of clients, media agencies and the TV market. His speech ranks among the most interesting presentations on the local marketing scene in the last few years. Ritson came to Prague at the… Continue reading MARK RITSON: THE MEDIA BATTLE OF THE DECADE WILL BE FOUGHT FOR THE TV SCREEN