ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

14. 10. 2025 Adform is expanding its programmatic ad buying platform with new channels and formats. In particular, CTV, digital outdoor and audio are growing rapidly. Viewing of video content on connected large TV screens (CTV) is increasing and is already overtaking traditional linear TV globally. According to data presented at this year’s Adform Summit by Anton Karpovych… Continue reading ADFORM ADDS DIGITAL SCREENS, LINKS CTV, DOOH AND AUDIO

STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

16. 9. 2025 The European media market is growing thanks to streaming, online advertising and new distribution models. However, the profitability of media companies is declining and an increasing part of the market is dominated by US platforms, according to the Media Industry Outlook. The European media sector has seen revenue growth in recent years, but declining profitability.… Continue reading STREAMING DRIVES SALES, BUT MEDIA PROFITABILITY IN EUROPE DECLINES

TV NEWS’ FAST ERA: CAN FREE CHANNELS BRING BACK YOUNGER VIEWERS?

16. 9. 2025 For purveyors of TV news, free ad-supported streaming channels have become a bigger part of their future as the habit of traditional viewing fades and a new generation relies on information from TikTok, Instagram and other social media platforms. The channels carry repeats of TV newscasts, morning shows and news magazines, but over time have… Continue reading TV NEWS’ FAST ERA: CAN FREE CHANNELS BRING BACK YOUNGER VIEWERS?

HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

9. 7. 2025 For many brands, traditional paid media no longer guarantees the results that it used to. Linear TV programming can rack up six-figure invoices, even for start-ups or smaller brands, and more and more consumers are actively avoiding ads on streaming services, no matter the cost. According to a 2024 report, nearly two-thirds of surveyed viewers… Continue reading HOW AUTHENTIC PRODUCT PLACEMENT CAPTURES THE STREAMING GENERATION

STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

25. 6. 2025 Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH, a syndicated study conducted in partnership with the National Opinion Research Center at the University of Chicago. Platform penetration usage of TV “boomer” consumers — those born in the late 1940s through… Continue reading STUDY USA: YOUNG/OLD TV CONSUMERS’ DIVERGENCE: AVOD VS. FAST

STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

4. 6. 2025 More U.S. viewers now say they use FAST services to watch live content (40%) than cable and satellite, according to Horowitz Research A new Horowitz Research study highlights the growing importance of streaming, with data showing that 61% of weekly TV content viewing this year occurred on streaming platforms, up from 45% in 2024 and 38% in… Continue reading STUDY: 61% OF WEEKLY TV VIEWING TAKES PLACE ON STREAMING SERVICES

VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

15. 5. 2025 Vodafone will also offer television programmes under its own brand in the Czech Republic. It is collaborating on this project with partners Starmax and Tivio. The service also plans to introduce a new environment from a partner in Germany. At the end of last year, T-Mobile announced significant changes to its television service, followed a… Continue reading VODAFONE TV LAUNCHES ITS OWN CHANNELS AND NEW PLATFORM IN THE CZECH REPUBLIC

ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

11. 4. 2025 One of the attractions of the new Oneplay streaming service that O2 is currently migrating its customers to is sport. But the battle for the sports fan is also being fought on the global stage. The combination of a number one domestic event and a technological innovation taking place globally in the field of sports… Continue reading ONEPLAY HAS SOME INSPIRATION, DAZN HAS CHANGED ITS SERVICE

PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

26. 3. 2025 Content on streaming paid services is proving expensive for users, with younger Generation Z in particular spending more time watching videos on social platforms. That’s according to a new report detailing media digital trends from Deloitte. The media industry is undergoing fundamental changes and is at a crossroads, according to a new report from Deloitte,… Continue reading PAID VOD UNDER PRESSURE: PRICES RISE, GENERATION Z WATCHES VIDEO ON NETWORKS

STUDY USA: PARKS ASSOCIATES: 46% OF US INTERNET HOUSEHOLDS ARE CORD CUTTERS; 12% CORD NEVERS

8. 2. 2025 Parks Associates’ latest research from its Video Services Consumer Insights Dashboard reports 56 million (46%) US internet households are Cord Cutters, which illustrates the dominance of streaming video services. Additionally, 12% of US internet households are Cord Nevers, who have never subscribed to any sort of traditional pay-TV.  The Dashboard research service tracks adoption trends and… Continue reading STUDY USA: PARKS ASSOCIATES: 46% OF US INTERNET HOUSEHOLDS ARE CORD CUTTERS; 12% CORD NEVERS

MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

30. 1. 2025 Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv. Media Club expands its portfolio by selling advertising for FAST channels of the streaming platform Sweet.tv. This collaboration brings new opportunities in video advertising and targeting smart TV viewers. Sweet.tv has a reach of more than 1.6 million CTV… Continue reading MEDIA CLUB WILL SELL ADVERTISING FOR FAST CHANNELS SWEET.TV

CATCHING ON FAST: WHY EUROPE IS EMBRACING FREE ADVERTISING-SUPPORTED STREAMING TV

24. 11. 2024 As the TV industry comes together in Cannes for MIPCOM, the growth of FAST is not restricted to the U.S. anymore: “Our mission is to entertain the planet!” Is Europe going FAST, but the U.S. going FASTer? FAST, or free advertising-supported streaming television, and AVOD (advertising-based video on demand) services have been a key growth… Continue reading CATCHING ON FAST: WHY EUROPE IS EMBRACING FREE ADVERTISING-SUPPORTED STREAMING TV

FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

3. 10. 2024 Satellite television broadcasting has long been one of the most popular in the Czech Republic and its programmes are completely free to receive. So what about using this platform as a gateway to premium content? The popularity of terrestrial TV in the Czech Republic is unquestionable. Over fifty percent of households have been using it… Continue reading FREE BROADCASTING BECOMES A GATEWAY TO PAID CONTENT

THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

5. 9. 2024 The Prima Group has announced the appointment of Petr Kral to head the video-on-demand (VOD) and FAST channel segments. At the beginning of September, Petr Král, online project manager, took over as director for the VOD and FAST segment within Prima Group, replacing Josef Beneš, the current director of VOD services at Prima Group ,… Continue reading THE VOD AND FAST SEGMENT IS HEADED BY PETR KRÁL, WHO REPLACES JOSEF BENES

NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

29. 8. 2024 International news channels have been using the internet for their distribution for many years, because it is an easy way to reach viewers. But now video libraries or FAST services are also becoming their new home. It was already clear a few years ago that the Internet environment would become an important distribution channel for… Continue reading NEWS CHANNELS EXPLOIT NEW DISTRIBUTION CHANNELS, PENETRATE CZECH REPUBLIC

STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

6. 7. 2024 A new study from FreeWheel, Comcast’s ad-tech unit, found that it’s not commercials that viewers dislike. Rather, it’s the way ads are handled that hurts their experience. Latency, unnatural ad breaks and the appearance of ad slates tend to turn viewers off, the study found. Those problems tend to crop up on connected TV platforms when… Continue reading STUDY USA: IT’S NOT THE ADS, IT’S HOW THEY’RE DELIVERED, NEW FREEWHEEL STUDY FINDS

STUDY USA: FAST CHANNEL GROWTH ACCELERATES

6. 6. 2024 Fast channels continue to grow in numbers, viewing time and ad impressions YoY according to Amagi.  A new report on free, ad-supported streaming channels indicates that their growth continues to accelerate, with the number of channels hours views and ad impressions all growing faster in Q1 2024 than they did in Q1 2023 a year… Continue reading STUDY USA: FAST CHANNEL GROWTH ACCELERATES

WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?

25. 5. 2024 How public-service broadcasters (PSBs) can better appeal to the notoriously hard-to-reach younger demographics has been a hot topic for years, as they move away from linear TV. Recent investments into online offerings certainly suggests streaming is one route to achieve this goal. ITV, which released its results last week, said 2023 was the year of… Continue reading WHAT’S 1 THING PSBS COULD DO RIGHT NOW TO WIN BACK YOUNGER VIEWERS?