THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS

23. 6. 2025 There’s a secret to calculating the value of attention, new research suggests, with the winning formula not simply about the amount of time spent but how valuable that time is – and it’s driven by focus and intent.  According to new research from McKinsey & Co, attention is influenced by how actively consumers are engaged with the content… Continue reading THERE’S A FORMULA FOR CALCULATING VALUE OF ATTENTION, RESEARCH FINDS