Tag: brand visibility

YOUR CITY, YOUR AD: HOW AD ALLIANCE MADE TV PERSONAL

20. 2. 2026 Background Polestar, the Swedish electric vehicle manufacturer, was rapidly expanding its dealer network across the Netherlands. New showrooms were opening in cities nationwide, but there was a challenge: how do you build awareness for a showroom in one city while also maintaining broad brand visibility? As this was not a typical brand-building campaign, for which… Continue reading YOUR CITY, YOUR AD: HOW AD ALLIANCE MADE TV PERSONAL