Tag: Ad Nation

Dvě osoby sledují televizi, vedle loga think tv a Ipsos.

THINKTV CANADA PUTS MEDIA PLANNING ASSUMPTIONS TO THE TEST

27. 10. 2026 Media professionals are not the audience they plan for. In its fourth Ad Nation study, TV industry trade body thinktv Canada found a wide gap between professionals’ media habits and those of the public, alongside substantial overestimates of Canadians’ use of digital platforms. Professionals overestimate public use of digital platforms Streaming services and digital tools are more widely used by professionals than by the public. Ad Nation examined whether the industry recognises that difference or assumes everyone else behaves in a similar way. It compared both groups’ reported media use and checked professionals’ estimates of public use against consumers’ answers and found big disparities. For example: