Author: Lenka Hrivnáková
ITV LAUNCH TWO CREATIVE AD BREAKS TO RAISE AWARENESS FOR GLOBAL ACCESSIBILITY AWARENESS DAY (GAAD)
23. 5. 2024 On the occasion of Global Accessibility Awareness Day (GAAD), ITV launched two creative ad breaks designed to raise awareness about accessibility and inclusion. These ad breaks were featured on ITV1 and during “This Morning,” a daytime talk show. With 12 million adults in the UK living with deafness, hearing loss, or tinnitus, and over 2… Continue reading ITV LAUNCH TWO CREATIVE AD BREAKS TO RAISE AWARENESS FOR GLOBAL ACCESSIBILITY AWARENESS DAY (GAAD)
GLOBAL ACCESSIBILITY AWARENESS DAY: HIGHLIGHTING THE VALUE OF SIGN LANGUAGE AND SUBTITLES ON TV
23. 5. 2024 Globally, over one billion people live with disabilities. According to the latest data from the National Centre for Public Health and Analysis, the number of people diagnosed with “deafness” in Bulgaria in 2022 is close to 3000. Although a sign language law was adopted only three years ago to official recognise BGSL (Bulgarian Sign Language)… Continue reading GLOBAL ACCESSIBILITY AWARENESS DAY: HIGHLIGHTING THE VALUE OF SIGN LANGUAGE AND SUBTITLES ON TV
COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT
13. 5. 2024 Sponsorship of only longer programmes, limited number and length of sponsorship messages, limitations on product placement and advertising on ČT sport, and zero advertising online are some of the ideas of commercial broadcasters about changes in the placement of commercial messages on Česká televize (Czech Television, ČT). Pavel Kubina, a long-time media lawyer, is a… Continue reading COMMERCIAL TV STATIONS PROPOSE MORE RESTRICTIONS ON SPONSORSHIP AND ADVERTISING ON ČT
THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!
10. 5. 2024 The IIHF Ice Hockey World Championship is approaching and ÓČKO has prepared a special activity for the occasion. The World Championship will be accompanied by HOCKEY PLAYLISTS on Óčko! Before each game of the national team, Óčko will include a special one-hour playlist of hits that will be played to the hockey players in the… Continue reading THE ICE HOCKEY WORLD CHAMPIONSHIP WILL BE ACCOMPANIED BY HOCKEY PLAYLISTS!
HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
9. 5. 2024 Like consumers across the board, viewers of connected TV (CTV) increasingly expect deeper personalization in the ads they see. In fact, recent studies have found that audiences pay nearly four times more attention to CTV ads that are relevant to the content they’re watching. One way brands and publishers can achieve the customization viewers are… Continue reading HOW GEN AI IS USING EMOTIONS TO DRAMATICALLY CHANGE CTV AD EFFECTIVENESS
PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN
8. 5. 2024 PPL is deploying its first TV campaign for the upcoming World Cup. For the first time in its history, PPL is taking its campaign to television. During the hockey championship, its advertising spot will appear on Czech TV and also online, including social media. PPL’s campaign highlights the core pillar of its philosophy – “reliability… Continue reading PPL JOIN THE “HOCKEY FEVER” WITH TV CAMPAIGN
BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME
2. 5. 2024 Smaller players don’t have the resource of the tech giants but, with the help of advertisers, they can still make a significant contribution to a green future. Digital media’s response to carbon emissions is taking place on a number of fronts, but certainly the mightiest, the most pull-out-all-the-stops impressive, is the one embodied by the… Continue reading BIG TECH IS GOING GREEN, SO LET’S HELP THE WHOLE INDUSTRY DO THE SAME
FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES
1. 5. 2024 What makes a great travel marketing campaign and how is that ‘greatness’ measured? Brand exposure? Definitely. Increase in bookings? Without a doubt. You don’t get there though without some degree of innovation – a fresh idea and powerful narrative that inspires and makes your brand stand apart. The five we’ve handpicked below demonstrate these elements… Continue reading FIVE INNOVATIVE TRAVEL MARKETING CAMPAIGNS: ADS AND IDEAS THAT PUSHED THE BOUNDARIES
STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS
30. 4. 2024 LGBTQ characters are dropping across broadcast, cable and streaming networks GLAAD released the findings of the 19th edition of ‘Where We Are on TV,’ a report that analyzes the number of LGBTQ regular and recurring characters across broadcast, cable and streaming. LGBTQ characters are falling out of focus on the small screen. GLAAD released the findings… Continue reading STUDY USA: LGBTQ CHARACTERS ARE DROPPING ACROSS BROADCAST, CABLE AND STREAMING NETWORKS
MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT
29. 4. 2024 Michal Reitler has joined Nova as Director of Content Development and has been put in charge of both the terrestrial Nova and the content rollout of the Voyo streaming platform. Now, after two and a half years on the job, he boasts a solidly launched production factory and a number of notable series or miniseries… Continue reading MICHAL REITLER: I REALLY ENJOY COMING SOMEWHERE WHERE THEY ARE PREPARED TO SPEND MONEY ON CZECH CONTENT
TN LIVE CELEBRATES ITS THIRD BIRTHDAY
29. 4. 2024 On May 3rd, the news platform TN Live will celebrate its third birthday. “When we started this project, we set the goal that we wanted to be present for our viewers at everything important and interesting that is happening not only in our country. I am very happy that after three years we are still… Continue reading TN LIVE CELEBRATES ITS THIRD BIRTHDAY
THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT
25. 4. 2024 The Association of Commercial Television is celebrating its seventh anniversary this spring. Its main priorities remain the promotion of TV as an advertising media type, the fight against internet piracy and participation in legislative processes affecting the business of commercial broadcasters. Klára Brachtlová, Chief External Affairs of CME, the owner of TV Nova, remains its… Continue reading THE ASSOCIATION OF COMMERCIAL TELEVISION CELEBRATES 7 YEARS, KLÁRA BRACHTLOVÁ REMAINS ITS PRESIDENT
HOW LONG DO THE PROFITS FROM ADVERTISING TAKE TO MATERIALISE?
24. 4. 2024 Advertising has an average short-term profit ROI of £1.87 per pound invested which increases to £4.11 when sustained effects are included; a major new study concludes that 58% of advertising’s total profit generation happens after the first 13 weeks. Context Profit Ability 2: the new business case for advertising*, commissioned by TV industry body Thinkbox, is an… Continue reading HOW LONG DO THE PROFITS FROM ADVERTISING TAKE TO MATERIALISE?
NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV
18. 4. 2024 SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption, understanding the attention of consumers has emerged as a key metric for advertisers. With an… Continue reading NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV
HBBTV SYMPOSIUM AND AWARDS 2024: CALL FOR SPONSORS
17. 4. 2024 The 12th HbbTV Symposium and Awards on 14th-15th November 2024 in London, UK will provide a unique platform to target top-level executives of the global connected TV industry with commercial and promotional activities. The HbbTV Association, which co-hosts the event with Everyone TV (BBC/ITV/Channel 4/Channel 5), has compiled several attractive sponsorship packages. “There is already… Continue reading HBBTV SYMPOSIUM AND AWARDS 2024: CALL FOR SPONSORS
TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY
12. 4. 2024 The findings of Altman Solon’s 2023 analysis show that 69% of distributors in Europe (pay TV, traditional broadcasters, streaming platforms) prefer to invest in cross-platform measurement tools, marketers increasingly rely on in-house creative development and media buying, and ad agencies consider impressions and impressions as the most important metric for success when buying TV advertising.… Continue reading TRENDS IN THE COMPLEX TV ADVERTISING ECOSYSTEM IN THE USA AND EUROPE BASED ON THE ALTMAN SOLON STUDY
CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP
10. 4. 2024 CNN Prima News is launching a series on its website about hockey players in trouble. It is also launching coverage of the European Parliament elections on Wednesday 10 April, kicking off with a leaders’ debate for the EP elections. CNN Prima News, the news multiplatform, in cooperation with the Ivan Hlinka Foundation, has launched an… Continue reading CNN PRIMA NEWS PRESENTS HOCKEY SERIES AND AIRS LEADERS’ DEBATE TO EP
PRIMA EXPANDS HOBBY SHOWS
10. 4. 2024 Prima is expanding its Sunday afternoon hobby programmes with the launch of Zahradník po ruce Prima TV’s Sunday hobby window, which includes the programmes Receptář prima nápadů, Libovky Pepa Libický and Vychytávky Ládi Hrušky, will be expanded with a new programme Zahradník po ruce (Gardener at Hand) from 14 April. In it, presenter Tomáš Trejbal… Continue reading PRIMA EXPANDS HOBBY SHOWS