Tag: Volvo

UPGRADING A TV SPONSORSHIP WITH ADDRESSABLE IDENTS

21. 2. 2026 Volvo and Sky Atlantic have partnered since 2013 through a TV sponsorship. The partnership has built long-term brand strength and has widened Volvo’s image beyond safety, with more focus on innovation, design and a progressive mindset.

BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment.

SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

20. 8. 2023 Where can you find an alcohol ad that discourages drinking? In sweden, of course! This country is just perfectly doing things its own way. Viewers had to wait a long time for tv advertising. But the swedes have quickly caught up and their ads are among the world’s best. The beginnings of TV broadcasting in Sweden and delayed TV advertising The birth of television broadcasting in Sweden dates back to 1956, when the first television station TV1 was established. In 1966, the first testing colour broadcasts were run, and in 1970 regular colour broadcasting was launched. For a long time, there was only one television channel. TV2 was launched in December 1969, and only a few months later broadcasting in colour started. The full-screen commercial TV4 was launched in 1992.