BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

16. 4. 2025 According to the Brand Performance Index, which measures the performance of brands, Škoda, Tesla and Mitsubishi are doing well in the auto-moto segment. The Kaspen/Jung von Matt agency has measured brand performance for the second time – Brand Performance Index, which links hard business data to customer perceptions of a brand. For the second time,… Continue reading BRAND PERFORMANCE INDEX: DAMAGE, TESLA AND MITSUBISHI DOING WELL

SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION

20. 8. 2023 Where can you find an alcohol ad that discourages drinking? In sweden, of course! This country is just perfectly doing things its own way. Viewers had to wait a long time for tv advertising. But the swedes have quickly caught up and their ads are among the world’s best. The beginnings of TV broadcasting in… Continue reading SWEDISH TV ADVERTISING: THE LONGEST ADVERTISING SERIES AND A FOCUS ON GENDER EQUALITY AND CHILD PROTECTION