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Tag: The Impression Gap

Profesionální kamera v modrém a fialovém světle vedle loga VAB a sloganu.

PREMIUM VIDEO AND YOUTUBE: THE VAB MEASURES THE CTV ATTENTION GAP

30. 10. 2026 Premium Video impressions consistently outperform YouTube across the key behaviours that make an impression more valuable, including stronger co-viewing, more consistent attention and substantially longer viewing sessions.

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ABOUT SCREENVOICE

The ScreenVoice brand was created in 2021 in response to the dynamic evolution of the TV world, total video, marketing and advertising. The aim is to shield the activities of the Association of Commercial Television (AKTV) towards professionals working in advertising, media and marketing, as well as the public interested in media and marketing.

The www.ScreenVoice.cz website offers extensive materials related to the issues of (not only) television advertising, total video, ROI, efficiency, as well as a number of researches, case studies and inspiration neither from Czech Republic either from all around the world.

The website is operated by the Association of Commercial Television (AKTV).

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