Tag: target group
PODCASTS ARE KEY TOOL FOR TV DISCOVERY, RESEARCH SHOWS
24. 1. 2024 | 2 min read One in three listen to TV podcasts to maintain interest between seasons.
BEHAVIOURAL SCIENCE IS NOT A STRAITJACKET FOR CREATIVES AND PLANNERS
23. 5. 2023 | 16 min read Richard Shotton is an expert in the practical application of behavioural science. He talks to Contagious about why friction should come first, why agencies should apply biases laterally rather than literally, and more.
DON’T BE AGEIST: MARKETING TO PEOPLE 50 AND OLDER
4. 4. 2023 | 5 min read Over the past several years, marketers, brands, creative teams, and media agencies have done a meaningful job of focusing on the importance of diversity in the representation of images and strategies in their advertising and communications efforts.
WHY TV ADVERTISING NEEDS TO INSPIRE IF IT’S TO RESONATE
27. 3. 2023 | 5 min read If brands want to cut through the noise of an ever-busier media landscape, their content needs to make an emotional connection with the audience Why TV advertising needs to inspire if it’s to resonate “Emotion in ads is more important than it's ever been,” said Vicky Handley, brand and communications lead at Lloyd Banking Group. Handley was taking part in a fireside chat at Campaign’s recent TV advertising summit discussing whether creativity in TV ads has taken a hit in recent years and whether the pursuit of inspiration in ads needs to increase.
TV RATINGS ON CHRISTMAS EVE? WELL ABOVE THE YEARLY AVERAGE
15. 12. 2022 | 2 min read On 24 December, Czechs spend over 6 hours watching TV and Christmas Eve is one of the highest TV viewing days of the year.
STEPPING ON THE GAS. NOVA’S CEOS COMMENTING ON REDESIGNED NEWS AND KELLNER
4. 6. 2021 | 13 min read How is the Czech economy doing? How are the most important firms in the country doing? And how do the bosses – the leaders of the firms – see the presence and future of the Czech Republic? Answers to these questions are searched in a series of interviews and articles to be found bellow:
GEN Z ACQUIRES A TV HABIT
19. 6. 2020 | 2 min read Gen Z is typically less engaged with traditional media, but COVID-19 is drawing a younger audience to TV and is likely to change their media consumption habits permanently.
EGTABITE 285: WTFOCK: HOW SBS BELGIUM & TELENET REACH YOUNG AUDIENCES THROUGH AN ONLINE-FIRST SERIES
17. 1. 2020 An online-first series This week’s egtabite puts the spotlight on the Belgian sales house SBS Belgium and telco operator Telenet with its series wtFOCK, which in no time has become one of the most successful online-first series in Flanders. The series – which is very popular among 15-24 year olds – has remained for a long time under the radar for other audiences. Its authenticity, in combination with the unique format, greatly contributed to the success of the series, both with viewers and advertisers: a win-win situation, as SBS manages to target a group that advertisers have difficulty in reaching. The border between fiction and reality wtFOCK is the Flemish version of SKAM, a Norwegian youth series that generated so much hype that the concept was picked up for adaptation in countries such as Italy, France, the Netherlands, Germany, the United States and now Belgium.