Tag: SNPTV

NEW ATTENTION RESEARCH FROM FRENCH TV TRADE BODY SNPTV

18. 4. 2024 SNPTV, the trade body representing TV sales houses in France, embarked on a journey to unravel the mysteries of audience attention within the ever-evolving landscape of TV and video advertising. In an era marked by unprecedented fragmentation in media consumption, understanding the attention of consumers has emerged as a key metric for advertisers. With an average of 1200 units of advertising stimuli bombarding consumers daily, the quest to stand out amidst the noise has become increasingly important for brands across all sectors.