Tag: print
MADE IN AUSTRIA – MADE FOR AUSTRIA
16. 7. 2025 A Unified Media Front for Austria’s Advertising Ecosystem In a historic first, Austria’s entire media industry, public and private broadcasters, alongside print and digital publishers, have launched a joint campaign to assert the value of local media to the nation’s economic and democratic health. The Austrian Broadcasting Corporation (ORF), the Association of Austrian Private Broadcasters (VÖP), and the Association of Austrian Newspapers (VÖZ) have come together under the banner “Made in Austria – Made for Austria,” aiming to spotlight the indispensable role of domestic media in the advertising and communications landscape.
MEDIA 2024: NEW TV STATIONS, THE FIGHT OVER FEES AND THE DEMISE OF THE FIRST DAILY NEWSPAPERS
31. 12. 2024 | 18 min read New TV stations and the continued development of video-on-demand, changes in Jaromír Soukup's media companies, the demise of the first print dailies, the debate on the shape of media legislation and the development of DAB+. These are some of the main media events in 2024.
WORKING IN THE MEDIA: HOW TO MAKE IT IN A DYNAMIC INDUSTRY?
26. 11. 2024 | 9 min read Working in the media is perfect for those who don't want to be bored. A dynamic and creative field that attracts people with an eye for detail and a thirst for knowledge. Every day is different, full of new challenges and opportunities.
CZECHS SEARCH FOR INFORMATION MOSTLY ON THE INTERNET, THEN ON TV
6. 11. 2024 | 3 min read Czechs search for information mostly on online media and on TV, while a third of Czechs use social networks, according to research by NMS Market Research.
PWC: INTERNET AND GAMING TO GROW FAST IN THE CZECH REPUBLIC, TV AND RADIO SLOWER
14. 10. 2024 | 4 min read In the Czech Republic, internet advertising will continue to thrive in the coming years, while TV and radio will grow only slowly, according to a PwC study.
ADVERTISING MARKET TO GROW BY A TENTH GLOBALLY THIS YEAR
10. 7. 2024 | 4 min read Magna's updated report on the development of advertising investments brings more optimistic news for the media, writes Pavel Koreň.
MEDIA MARKET OVERVIEW 2023: HOW DID MEDIA TYPES AND MEDIA PERFORM?
10. 6. 2024 | 2 min read The year 2023 was the first full year in which anti-video measures were no longer in place. People didn't feel as much need to spend as much time with media as they did in covidu, on the other hand, advertisers' uncertainty was unblocked. We summarise how the different media and media types stood in our infographic.
TRADITIONAL TV ADVERTISING IS GROWING – UNLIKE NEWSPAPERS
29. 11. 2020 | 2 min read A mistake is often made by the Silicon Valley “insiders” when they lump all traditional media into one big (failing) bucket. Newspaper advertising in print has been decimated, but TV advertising has actually held up quite well, even during the pandemic. While we are all watching a lot of Netflix (NFLX -0.6%), advertisers know that millions of consumers are watching traditional broadcast and cable TV every hour of every day.