Tag: linear TV
THE TV ADVERTISING PARADOX, A THINKTV NEW ZEALAND CASE STUDY (1/2)
24. 4. 2026 In late 2024, ThinkTV New Zealand, under the leadership of Jacqueline Freeman, GM Communications, undertook a full market review to understand how television was being perceived, valued, and used across the New Zealand marketing ecosystem. This was a broad diagnostic rather than a simple pulse check. It drew on perspectives from CMOs, CFOs, insights people, media agencies, creatives, and people working at the front line within television itself. The objective was not to validate assumptions already sitting in the market. It was to uncover what had changed, where belief had shifted, and why.
EUROPE IS NOT AMERICA, YOUR STRATEGY SHOULDN’T BE EITHER
8. 3. 2026 | 9 min read RTL AdAlliance tracked European viewing habits since 2022, here is what four editions reveal about ads, trust, discovery, churn and the first click.
ADVERTISING SPENDING IN LINEAR TV DECLINES DUE TO STREAMING
15. 9. 2025 | 2 min read As TV viewers shift to VOD services, global investment in advertising on linear TV is declining.
CRA: 5G TV BROADCASTING COULD GO COMMERCIAL IN 2027
24. 10. 2024 | 3 min read The development of the new 5G Broadcasting standard is progressing rapidly, according to Ceske Radiokomunikace (CRA). The company believes that within three years it could be commercially operational in the Czech market.
ADFORM REALIZED THE FIRST PROGRAMMATIC CAMPAIGN IN LINEAR TV
9. 10. 2024 | 2 min read For ČSOB, Adform in cooperation with Publicis Groupe and Tivio Studio created the first programmatic campaign in linear TV.
PRIMA, ČT AND NIELSEN LAUNCH COMBINED MEASUREMENT OF TV AND ONLINE VIDEO ADVERTISING
17. 1. 2022 | 11 min read Prima Group and Nielsen Admosphere have launched a combined measurement of TV and online video advertising. Aggregate data on Prima TV viewership not only on TV screens but also on other platforms on which Prima delivers content is available in Adwind Kite software.