WHY ADVERTISING ON TV IS STILL THE BEST WAY TO BUILD A BRAND

19. 9. 2022 TV advertising has been around since the late 1940s and it's still one of the most effective ways to build a brand. Despite the growth of digital advertising, TV spending is estimated to reach $77.5 billion by 2024. Why is TV advertising so successful? Více informací



MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD

23. 2. 2022 The intense competition for the attention of younger viewers is seeing broadcasters develop new strategies to connect with this hardest to reach of audiences. It’s not just rival streaming services such as Netflix and Disney+ that clamour for young people’s time, it’s the whole gamut of social and mobile media from YouTube and Spotify to… Continue reading MAKING A CONNECTION: HOW BROADCASTERS ARE REACHING YOUNGER VIEWERS IN THE NEW VIDEO WORLD Více informací



HOW BROADCASTERS ARE TAKING STEPS TOWARDS SUSTAINABILITY

10. 1. 2022 TVBEurope hears from the signatories of The Content Climate Pledge about how they are implementing sustainable practises across their businesses At November’s Cop26 event, a number of UK broadcasters signed up to The Content Climate Pledge, agreeing that they will develop processes that help them to consider climate themes when commissioning, developing and producing… Continue reading HOW BROADCASTERS ARE TAKING STEPS TOWARDS SUSTAINABILITY Více informací



TV ADVERTISING REBOUND WILL STAY SWITCHED ON INTO 2022, ENDERS ANALYSIS SAYS

6. 1. 2022 TV advertising will remain strong this year, with the rebound in spend experienced during 2021 forecast to continue, due to a change in consumer habits, according to Enders Analysis data. Just Eat, Peloton and Vinted tap into new consumer habits while sporting events bolster TV adspend. TV adspend, including video on demand, is forecast to… Continue reading TV ADVERTISING REBOUND WILL STAY SWITCHED ON INTO 2022, ENDERS ANALYSIS SAYS Více informací



WHICH MEDIUM WAS THE BIG WINNER IN 2021?

21. 12. 2021 Advertising has been recovering from the pandemic, but which channel bounced back quickest and biggest this year? Mediatel News spoke to media owners, agency execs, publishers, columnists and specialists to get their opinions. The ad agency exec Larissa Vince, CEO TBWA\London “I’ve been rather loving the high impact return of outdoor over the last… Continue reading WHICH MEDIUM WAS THE BIG WINNER IN 2021? Více informací



ADDRESSABLE TV EVERYWHERE

6. 8. 2021 Why broadcasters should enable ATV products across all touchpoints in a challenging and fragmented TV landscape. Local European broadcasters are facing ever-increasing competition and severe disruption in a number of areas. Most significantly, they are competing with global digital giants on their home turf within their core business — the TV advertising ecosystem. Furthermore, rapidly changing… Continue reading ADDRESSABLE TV EVERYWHERE Více informací



DON’T STOP ME NOW: WHY BRANDS SHOULD CONTINUE TO MAKE THEIR VOICE HEARD

2. 2. 2021 It’s as tough a time as it’s ever been for businesses, and marketing budgets are under extreme pressure, but going dark is a false economy, says Kantar’s Mark Inskip. The latest IPA Bellwether report shows that businesses are cutting marketing budgets as a direct consequence of Covid-19 and Brexit. One could argue it’s an understandable response in the… Continue reading DON’T STOP ME NOW: WHY BRANDS SHOULD CONTINUE TO MAKE THEIR VOICE HEARD Více informací



ANALYSIS: THE STATE OF THE TV ADVERTISING MARKET IN 2020

3. 12. 2020 TV advertising revenue plummeted as a result of the coronavirus pandemic, prompting broadcasters to slash content budgets and review spending. Tim Dams examines the extent of the decline in ad spend and assesses the likely rate of recovery. “It could have been worse.” That’s the verdict of advertising giant GroupM in newly published research about the… Continue reading ANALYSIS: THE STATE OF THE TV ADVERTISING MARKET IN 2020 Více informací



EUROPEAN BROADCASTERS TARGETING THE YOUNG WITH VOD

20. 7. 2020 European broadcasters are no longer playing catch up on first run video on demand content. A new study by Ampere Analysis has found that broadcasters’ VOD audiences tend to be both younger and more affluent than those watching linear television. This has contributed to an increase in digital only commissions. Ampere believes investment in online… Continue reading EUROPEAN BROADCASTERS TARGETING THE YOUNG WITH VOD Více informací



TV ADVERTISING: INDUSTRY BOSSES DISCUSS THE MARKET’S FUTURE

28. 4. 2020 Mediatel’s Steven Scaffardi speaks with key figures from the broadcast media world to discuss how they have dealt with the coronavirus crisis –- and what comes next for commercial TV. Steven Scaffardi (Chair): Good afternoon and welcome everybody to this special virtual roundtable debate for the Future of TV Advertising UK fortnight. With us we… Continue reading TV ADVERTISING: INDUSTRY BOSSES DISCUSS THE MARKET’S FUTURE Více informací