Tag: frequency
ATRESMEDIA PUBLICIDAD’S FREQUENCY OPTIMISER
21. 5. 2025 Frequency Optimization in Connected TV Advertising Atresmedia Publicidad has introduced the Frequency Optimizer, a new technology solution aimed at improving the effectiveness and efficiency of advertising in connected television (CTV). The system utilizes HbbTV (Hybrid Broadcast Broadband TV) technology and a sophisticated ad-serving platform to manage and control ad frequency in real time, an advancement not previously achievable in linear television. This development responds to current challenges in the advertising market, particularly overexposure and the non-optimal distribution of contacts. Offering a new model for frequency management, enhances both campaign performance and viewer experience.
THE LIGHT TV VIEWER IS ABOUT TO TAKE UP A LOT MORE OF YOUR TIME
7. 12. 2022 | 5 min read TV audience reach can be maximised with a blended video mix, but the more ‘pipes’ we add, the harder frequency is to manage. TV remains the pre-eminent media channel for delivering both scale and reach. And that’s a fact.
TV PRIMA LAUNCHED MAX REACH AD FORMAT IN HBBTV
30. 3. 2022 | 2 min read An advertising format that maximises reach by combining TV spot advertising and HbbTV has been launched by Prima TV.
TRADITIONAL TV COMPANIES HAVE A LEG UP IN BIG-ADVERTISER CTV BUYS: STUDY
19. 2. 2021 | 4 min read "Our primary impediment to [advertising] growth at this point is the behavior of TV buyers."
TV ADVERTISING ISN’T DEAD, IT’S EVOLVING
26. 9. 2018 | 7 min read The back-to-school season this year was also the back-to-TV season for department stores. The top brands in the category spent $247.8 million from July 1 to Aug. 31, according to iSpot. That’s a 9.3% jump over the same period last year.