Tag: Enhance

CHANNEL 4 SALES TURNS EXISTING TV ADS INTO ENHANCED STREAMING FORMATS

2. 10. 2026 Channel 4 Sales launched Enhance in June 2026, the broadcaster’s new suite of CTV streaming ad formats. Enhance amplifies advertisers’ existing TV ads with a range of creative formats and dynamic targeting capabilities; each creative format is designed to deliver against clear KPIs and shine a spotlight on key campaign messages. Advertisers can build on creative they already own instead of needing to produce a separate ad.